Leah Walling, Director, Marketing Communicationsand Product Marketing

CPP Re-BrandBe Better 2009-2012

2

Logo and Tagline

© 2012, CPP, Inc. All rights reserved

© 2012, CPP, Inc. All rights reserved 3

Print Branding Ads 2009-10

© 2012, CPP, Inc. All rights reserved 4

Tradeshow Signage 2009-10

5

CPP Catalog – 2011

© 2012, CPP, Inc. All rights reserved

Front cover with refreshed brand creative for 2011

Inside introduction page with refreshed brand creative for 2011

Back cover with ½ page TKI ad and refreshed brand creative for 2011

6

Print Ads – 2011

© 2012, CPP, Inc. All rights reserved

Certification advertisement with refreshed creative for 2011

FIRO Business advertisement with refreshed creative for 2011

7

Email Creative

© 2012, CPP, Inc. All rights reserved

CPP General Email Template 2011FIRO Business Email 2010

Sales Seminar Email 2011

8

Email Nurturing Campaign 2010-2011

© 2012, CPP, Inc. All rights reserved

MBTI Certification Nurturing Email 1 2010-2011

MBTI Certification Nurturing Email 2 2010-2011

MBTI Certification Nurturing Email 3 2010-2011

9

Campaign Landing Pages – 2011

© 2012, CPP, Inc. All rights reserved

Certification Campaign Landing Page 2011

Q3 Webinar Followup Landing Page 2011

10

eNewsletters – 2011

CPP Insider eNewsletter 2011 Career Insider eNewsletter 2011

© 2012, CPP, Inc. All rights reserved

11

Product Onesheets – MBTI

© 2012, CPP, Inc. All rights reserved

MBTI Product Onesheet 2011 (front) MBTI Product Onesheet 2011 (back)

12

Product Onesheets – CPI

© 2012, CPP, Inc. All rights reserved

CPI Product Onesheet 2011 (front) CPI Product Onesheet 2011 (back)

13

Product Onesheets – FIRO Business

© 2012, CPP, Inc. All rights reserved

FIRO Business Product Onesheet 2011 (front) FRIO Business Product Onesheet 2011 (back)

14

Cpp.com

© 2012, CPP, Inc. All rights reserved

www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010)

15

Certification Print Tri-fold Mailer – 2011

© 2012, CPP, Inc. All rights reserved

16

Additional Collateral

© 2012, CPP, Inc. All rights reserved

ASTD Print Postcard Mailer 2009

iStartStrong Research Report 2011 (front cover)

CPP Catalog 2011 MBTI Multi-Product Advertisement

Thank YouFor More information:

Leah WallingDirector, Marketing Communications

and Product Marketinglwalling@cpp.com

650.623-9291

www.cpp.com

MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.