How do we move from rhetoric to action?

Interrogating the Role of Public Health in Social Change:Canadian Public Health Association, Annual Conference,

Montreal, June 2011

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INTRODUCTION

@thomkearney

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Professional Network

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Recent BackgroundGovernment of Canada

GCPEDIA - Knowledge and People for the Public Service

Consulting CIHI Knowledge Exchange Canadian Virtual Health Library PHAC Knowledge Exchange and Dissemination Agriculture Knowledge, Innovation and Collaboration Support

Strategy

Academic Paper: Complexity theory and social media for knowledge

networks in Canadian Health Former full time, current part time professor

2008 2011

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Public Health and Social Media

Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals (People)"

Wikipedia

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Organized efforts

“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” Cairo Activist, 2011, Wikipedia, May, 2011

By Amr Farouq Mohammed from New Cairo - Cairo, Egypt (Anger protest) [CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

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Informed Choices

Example: Obscure but specific question

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As part of a project an issue of interpretation arose and I needed to get an

idea of current practice. Note the response times. March 16, 2011

Start

Direct Messages (private tweets)

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Why Social Media is really important

Jeremy Rifkin – The Empathic Civilization

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From rhetoric to action

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Learn from each other

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To make things better

Share Content Conduct Outreach Build Community

Thank you

“The best way to predict the future is to invent it.”

Alan Kay

Thom Kearney

Thom.Kearney@rowanwood.ca

www.strategyguy.com

132023-04-10 www.rowanwood.ca