Course TitleEmail Strategies: Tips for

Targeting Your Customers to Increase Sales

Ben BlakesleyGeorge’s Music

EmailCustomers

People

MUSICIANS

Permission Marketing

The Opposite of Noise

Cut through the noise:• Build Your List the RIGHT Way• Deliver Real VALUE

Building Your List• Making Contact• Set Expectations• Get the Opt-In• Get the Important Info• Segment, Segment, Segment

Delivering Value• Content is King• Be a Creator and an Editor• Expectations• Offer an Alternative

7 Commandmentsof Email Marketing

• Thou Shalt Identify Yourself• Thou Shalt Have a Call To Action• Link Forth and Multiply• O Brother, Where Art Thou?• Thou Shalt Use ALT Tags and Text• Thou Shalt Create B/W Coupons• Thou Shalt Resize Images

7 Commandments of Email Mktg

Ben BlakesleyGeorge’s Music

ben@georgesmusic.com