Post on 17-Jul-2015
Marketing personnel in the B2B financial industry know of the long, difficult path of
selling to busy decision makers in the C-Suite. Swamping the prospect with booklets and
brochures however will not make your brand stand out; your competitors are doing the same. Your prospect may not have the time to read all
of the materials everyone is sending them.
No other tool can educate better and
get a prospect as emotionally engaged
with your brand and financial
products as much as video can. Your
prospect will remember your brand
and product offerings when they hear
the conviction in your voice and see
the passion in your eyes. It is the next
best thing to a one-on-one meeting,
nothing else compares.
By increasing brand memorability corporate videos can complement your other marketing
efforts and boost sales significantly.
Read on how Oppenheimer Funds(AUM: $208 Billion)
uses corporate videos to effectively reach high-net worth investment advisors
Here are the stats from a Google-Forbes study on the effectiveness of video when selling to decision
makers:
01
03
53% of senior executives conducted a search for a vendor for more information after watching the vendor's video.
0265% of executives went to a vendor's site or telephoned the vendor after watching their video.
42% of senior executives made a business-related purchase after watching a video.
0480% of senior executives are increasingly watching video
when searching for critical information online.
05At least once a week 75% of senior executives watch videos
related to work on both business-related sites and YouTube.
In short, senior executives' decision making
on business purchases is strongly affected by
videos that offer relevant, engaging
information.
Sinema Films would like to make
corporate videos that will boost your sales.
We'd like to arrange a phone call to talk
about your next corporate video project.