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Turn Your Organization Into A

Social Media Publishing

PowerhousePresented by:

Chris Nufer, Founder

New Channel Creative

Chris@chrisnufer.com

Posted a blog entry?

Added a news item?

Announced an event?

Participated in a discussion?

Have You…

Social Media

Why Social Media?

You can buy attention (advertising)You can beg for attention from the media (PR)

You can bug people to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it

online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a

Facebook page.

Social MediaIt’s word of mouth on steroids

Social MediaImproves search engine rankings

Creates connections and conversations

Free publishing platform

Can generate word of mouth

Places your activities where people are, rather than dragging them to your platform

Social Media

Don’t sell

It’s not for direct marketing

People are socializing, not shopping

Don’t mess with the experience

WARNIN

G

Social Media

How do you pull it all together?

Organize The Three

Cs:

Content Channels

Connections

organize

Content

• Audit Existing Material • Determine Key Words • What Types Of Content? • Find Your Voice • What To Say, Where And

When?

Content

Where Does Content Come From?

Content

You are writing for two audiences:

1. People

2. The search engines

Content

What do people like to read and see?

Content

What do people like to read and see?

STORIES

HELPFUL TIPS

NEWS/GOSSIP

HOW-TO

Content

• Write to your keywords and tags

• Reuse and repurpose

• Always be helpful (or at least entertaining)

Channels

• Start with your website

• Create newsletter and a blog

• Create as many links back to your site as possible

• Begin adding this content to fan pages, discussion groups

and other forums

Channels

For Example…

Take your blog post…

Tweet about it,

Put it on Facebook, Linked In, Digg, Delicio.us, Friend Feed

Email a link to your network.

Channels

Think about:

• Who you want to talk to

• Where they are

• What you want to do with them

Connections

Engage everyone in your organization

Connect with everyone in your business ecosystem

Constantly join or create communities

Connections

Once you have made connections:

• Make them feel special

• Provide insider information

• Give them stuff

• Create experiences for them

The Rules…

The Rules…• Think like a publisher, not a marketer

• Make your content valuable: Give your audience something they can’t find

anywhere else

• Select your channels and communities carefully

• Create a publishing plan and stick to it

The Tools…

The Tools…Editorial Organizer

The Tools…SocialToaster

Social Media Marketing

What SocialToaster Does…

Content created on

website

Ambassador can automatically or

selectively promote content

How you get everyone into the mindset of creating a

continuous stream of content?

The Big Question

The three things you can do:

1. Treat your content as an asset and make someone responsible for editing and publishing it

2. Offer your audience something they can’t find anywhere else

3. Create an editorial calendar and channel plan then stick to it.

What if...?

Questions?

For copies of this presentation:

chris@chrisnufer.com