GROUP NO. 6 :ANKIT K. JAIN

ARPIT AGARWALHUSSAIN BHIMANI

MUKESH K. CHOUDHARY

CORPORATE IMAGE AND SOCIETY

CORPORATE IMAGE

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.

(corp. image\Adidas-Unstoppable.avi)(corp. image\ci.mp4)

Reasons

Enhance company image

Strengthen employee morale

Attract top talent

Reduce Employee turnover

Rebuilding corporate image(corp. image\rebranding.mp4)

THEORY OF CORPORATE IMAGE

In the process of managing corporate image, the fundamental variables are:

corporate identity. corporate communication. corporate image.feedback

Corporate identity

Corporate identity is the reality of the corporation—the unique, individual personality of the company that differentiates it from other companies.

Corporate communication

Corporate communication is the aggregate of sources, messages, and media by which the corporation conveys its uniqueness or brand to its various audiences.

Corporate image

Corporate image is in the eye of the beholder—the impression of the overall corporation held by its several audiences.

Feedback

Continuous feedback can be elicited from salespeople, clients, employees, and other local business owners.

Modifications may be made in the company's communication methods.

Corporate image affects society in two ways:- Positively.

- Negatively.(corp. image\-ve.mp4)

Corporate social responsibility

CSR is nothing more than seriously considering the impact of company’s action on society.

BUILDING AN EFFECTIVE CSR PROGRAMME

CONCEPTUALISATION

RESOURCE ALLOCATION

LAUNCH

RUNNING THE PROGRAM

EVALUATING YOUR CSR PROGRAMME

CONCEPTUALISATION

Identify key areas.

Define the programme.

Involve management.

RESOURCE ALLOCATION

Define your channel.

Define your budget.

Identify key people to monitor.

Define milestone to achieve.

Launch

Launch the program.

Run the program.

Running the Programme

Annual/quarterly results and review.

Monitor and report success.

Take corrective action.

EVALUATING YOUR CSR PROGRAMME

Finally evaluating that plan is working or not?

- Sustainability.- Company image.- Environmental protection.

Three basic conceptual views of social responsibility

Traditional social responsibility.

Stakeholder social responsibility.

Affirmative social responsibility.

Business and its stakeholders in society

Business

Customers

Government

CommunityEmployees

Shareholders

Suppliers

Society

Benefits

Positive public image

Retaining staff, enhancing employee morale

Higher productivity, reduction in costs and increase in profitability

Positive engagement with government

CSR examples:

ITCe-choupal

Canon i-care projectofficial partners in this cause is Venu Eye

Institute and Research Center

Quotes

We are not doing this for propaganda or visibility. We are doing it for the satisfaction of knowing that we have really achieved and given something to the community in which we are working.”

-Ratan Tata

Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business" - Niall Fitzerald, Former CEO, Unilever

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffet. 

Kellogg's enter India:Beginning-breakfast.Later-snack.

THANK YOU