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Corporate Identity, 2016-06-25

Marcus Podorf, 37yo #krtvr

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A good read.

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https://www.amazon.de/Hero-Outlaw-Building-Extraordinary-Archetypes/dp/0071364153

Are you on track?

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The Idea of Corporate Identity

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Personality –

Connecting the Dots.

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Design Culture

Behavior Communication

– Everything connects.

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Make People Fall in Love with

Your Brand10

Love –

It only happens over time.

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Authenticity & Integrity –

Be human, stay transparent.

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Belonging & Commitment –

It’s about sharing the same values and desires.

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Values & Meaning –

Ideals at the very core define your brand’s destiny.

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Guidance & Inspiration –

Bold leadership is essential.

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Trust & Confidence –

Focus on relationships, have human beings in mind.

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Awareness & Impact –

Strong symbols are key.

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Best Choice –

Make people fall in Love with you. Again and again.

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The Brand Design is the stage for showcasing the brand communication.

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A great Example

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http://www.slideshare.net/alexrascanu/key-marketing-lessons-from-charity-water

World Vision

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Viva con Agua

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Creative Session

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Session #1: Tell Your Neighbor

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Session #2: Connect Your Dots

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Session #3: Enjoy your destiny

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Thank you

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Marcus Podorf #krtvr #berlin #antoni

hello@marcuspodorf.com