DISRUPTING THE SYSTEMFrom Hiring Talent through Marketing Products and CSR to Entering New Markets

Jan Kasprzycki-Rosikoń Managing Director, MillionYou

Crowdsourcing Week 2013 in Warsaw

Consumer BusinessCoca-Cola, Mentos, Nestlé,

BIC, Foxy, Akzo Nobel,PepsiCo.

Financial & Insurance Services

Citibank, National Bank of Poland, Santander Group,

Liberty Direct.

Infrastructure, Transport & Real EstateTrakcja PRKI, Polish Airlines,

National Rail.

Technology, Media & TelecommunicationsSamsung, Nokia, Netia,

Ringier Axel Springer, Nikon.

Life Science & Healthcare

USP Zdrowie, Medicover.

Energy & ResourcesPGE

(largest power producer & supplier in Poland).

Public SectorCity Council of Warsaw,

National Museum in Warsaw, POLIN Museum of the History of Polish Jews.

PHASE I: CONCEPT DEVELOPMENT

PHASE II:COMMUNITY BUILDING

PHASE III:CHALLENGE DESIGN

PHASE IV: IDEA GENERATION

PHASE V:SOLUTIONANALYSIS

PHASE VI: APPLICATION OF GENERATED SOLUTIONS

CROWDSOURCING TALENTSAn alternative way to recruit and hire talented people

EMPLOYEE PARTICIPATIONEngaging employees in the company’s development

CONSUMER ACTIVATON Re-imagining the R&D process

Creative Community

CREATIVE COMMUNITYGenerating authentic content with a creative crowd

CSR

CSR AT SCALEAkzoNobel: Engaging crowds to bring real change

What have we achieved?

• Created a pool of talented people to work for us

• Engaged employees who are aware of the changes, and are the co-authors of the solutions implemented

• Developed greater brand awareness and customer loyalty

• Received authentic and fresh content to promote our products

Engaged various groups to bring real change through CSR

Thank you. Let’s stay connected!

jan.rosikon@millionyou.comwww.millionyou.com

@millionyou