Post on 06-May-2015
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Pre-load videos
Michelle’s Story Video link: http://youtu.be/0aBWuSIlLdwTo be played at Slide 12 Connecting First Nations Communities: Remote Patient Monitoring Video Link: http://youtu.be/RjA1nPvH40QTo be played at Slide 15
Corporate Community Investment:How Technology is Improving Social Impact
Meriko KubotaSenior Community Investment ManagerCommunity Affairs, TELUS
CSR Impact on the Business
2011 2012 2013
Likelihood to Recommend 66% 72% (+6%) 72%
Cause MarketingSales Uplift 35% 50% 39%
Acts Responsibly in SocietyMakes a difference in my community
46.5%39.9%
50.5% (+4%)44.4% (+4.5%)
60.1% (+9.6%)45.5% (+1.1%)
Influences my decision to stay 17% 35% (+18%) 51% (+16%)
DJSI score 86% 90% 100%
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TELUS Community Investment TeamNovember 29, 2012
Consumer Trends
• A growing sense that corporations are uniquely positioned to make real impacts on social issues
• 91% want to hear what companies are doing…but…70% are confused by the messages we are using
• 91% are likely to switch brands to one associated with a good cause, given comparable price and quality
• 31% believe businesses should change the way they operate to align with greater social and environmental needs
• 38% chose economic development as the best place to create change, 19% chose environment, 11% human rights, poverty and hunger
TELUS Community Investment TeamNovember 29, 2012
Consumer Trends
• A growing sense that corporations are uniquely positioned to make real impacts on social issues
• 91% want to hear what companies are doing…but…70% are confused by the messages we are using
• 91% are likely to switch brands to one associated with a good cause, given comparable price and quality
• 31% believe businesses should change the way they operate to align with greater social and environmental needs
• 38% chose economic development as the best place to create change, 19% chose environment, 11% human rights, poverty and hunger
Giving by Our Peers
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$17 M $16 M $10 M
TELUS giving in 2013 and since 2000
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$46 M $350 M Contribution by TELUS &
our team members to charities since 2000
2013 Contribution
Community Investment Strategy
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Community Grants / Boards
Community & Cause Marketing
Charitable Partnerships
Employee & Retiree Giving & Volunteering Programs
Humanitarian Relief
Youth Giving Programs
1 2 3 4 5 6
Technology Youth
We give where we live to help drive better social outcomes in our local communities across Canada.
Sport & EducationHealth & Wellbeing in the Environment Arts & Culture
We365 – A Social Platform for Social Good
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Over 25,000 youth signed up in the first month of launch!
Partnerships for Health
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Juvenile Diabetes Research Foundation
60 Minutes Kids’ Club
$7M since 2008Applied research utilizing technology & Electronic Health Records
Join us on Sun June 8th!
$500K from 2011-2015Helping K-Gr6 make healthy choices every day
TELUS Community Boards11
Victoria $350K
Vancouver$800K
*Calgary $600K*
Edmonton $500K
Toronto $700K
Ottawa $400K
Montreal $600K
Rimouski $250K
Atlantic Canada $500K
Quebec City $350K
Okanagan$300K
Nini Baird
Mel Cooper
Nancy Greene Raine
Ken King
Doug Goss
Rod Phillips
Jim Orban (Acting)
Claude Benoit
Camille Leblanc
Marc Coulombe
General Rick Hillier
Roberto GutierrezGuatemala $100K
Carlos Quintanilla SchmidtEl Salvador $100K
Rosanna Tuason-Fores Philippines $100K
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2013 Community Board AchievementsVictoria CanAssist
$20K through the University of Victoria
Developed 2 Apps to increase independence for
youth with disabilities
Ottawa Children’s Treatment Centre
$50K over three years
Technology allows youth with disabilities to
communicate
Children’s Hearing & Speech Centre of BC
$105K over 7 years
Helping deaf children how to hear, speak and sing!
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2013 Humanitarian ReliefSouthern Alberta
flooding$2M in support, free
calling, disaster recovery, comfort kits, volunteer support, relief concert
Train disaster at Lac- Megantic, Quebec
Free texting & calling, Red Cross, text to donate,
comfort kits, emergency fibre optic network
Typhoon Haiyan, Philippines
Free LD calling, Red Cross, text 2 donate, comfort
kits, food delivery, free TV, $100K contribution from Philippines Comm Board
Give Where We Live Campaign
How would you #Givewherewelive? Widespread celebrity support Over 40 million Twitter
impressions! Viral video success: Michelle
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BC Women’s Hospital Campaign
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As part of our increased focus on improving the health outcomes for all Canadians, we have entered into a 5 year, $600,000 partnership with BC Women’s Hospital, specifically to upgrade equipment in the New Born ICU
For each image posted, TELUS will give $10 to BC women’s in support of the New Born ICU.
Customers can also donate $10 by texting GIVEHOPE to 41010, the charge will appear on their cell phone bill.
SOS Response App Pilot
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Partnership with Securiguard and EVA to increase the safety of women at high risk of domestic violence
Provision of 20 smart phones and the SOS Response App in 6 BC communities (Prince George, Vernon, Courtney, Surrey, Terrace and Abbotsford)
Outcomes Increased safety for the women Increased ability to keep children safe Regular contact with victim services advocates Regular contact with support network Use of online resources (transit, healthcare, etc.) Entry or re-entry into education or job training
“The cell phone makes me feel safer.”
TELUS Health
Tackling our healthcare challenges
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TELUS is leveraging our world-class innovation to empower healthcare improvement and has invested more than $1B to bring healthcare information technology to market.
Our healthcare agenda:
Improve the flow of information through digital health records
Leverage Telehealth and remote patient monitoring to better connect patients
Drive a shift from the remediation to prevention of disease
Turning information into better health outcomes for Canadians
Thank you
Op Excellence: 2014 Strategic Evolution
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Technology Youth
We give where we live to help build a better Canada through the power of technology & innovation.
EducationHealthWe are helping to transform healthcare through the power of technology; & we
promote a healthier environment, where we inspire & celebrate love & care for animals and their habitats.
We are transforming education through the power of technology, and enabling
greater access to the internet.
TELUS Education Fund $50MTELUS Health Fund $100M
TELUS Critter Love Fund $5M Give Where We Live $50M
$200 million commitment to 2018