Someone’s cooking for you!

“Open Coffee, November 2013”

22

• About Cookisto

• Story So Far

• What Media Want

• Hacking Media in London

• The To Do List

Agenda

33

The “Revolution” started with and now you can…

We are not the only crazy ones

Books a stranger’s house @

Share your knowledge @

Enjoy experiences @

Rent your neighbor's car @

Complete your tasks @

Do something different @

Who wants to try my mother’sstuffed tomatoes?

44

• students • employees /bachelors• other

• professional cooks• housewives• other

Unhealthy dietBig expenses

Want to share their passionEarn extra cash

Don’t knowDon’t want

No time

The Problem

Healthy, personalisedhomemade meals

Recognition & cash

To Cook

Foodies Cooks

KnowWant

Have timeTo Cook

55

The Solution

A community marketplace where you can find personalised,

delicious and healthy homemade food prepared by local cooks.

66

1. Tell us where you are 2. Choose your cook & meal 3. Send your order & enjoy!

The Product

1

2 3

77

The Product

… or send a request and get just about any food and menu prepared at your style and budget.

88

To be the biggest peer-to-peer marketplace for food; offering healthy,

personalised homemade meals to the world.

Vision

99

Minimum Viable Product

=

Free Media ExposureSocial Media

+

Proof of ConceptLearn

Phase 1 « We’re not crazy »

BOOTSTRAPPING

Overview – The Story So Far

1010

=

Free Media ExposureWord of MouthSocial Media

+Minimum Viable

Product

=

Free Media ExposureSocial Media

+

Proof of ConceptLearn

Phase 1 « We’re not crazy »

Phase 2 (we are here)« Better, faster, stronger »

BOOTSTRAPPING

Overview – The Story So Far

Killer Product(getting there)

LearnProduct Lock

Show Growth Potential

SEED FUNDING

1111

«THE Killer Product »

=

Social MediaAffiliate

Internet Advertising

+

=

Free Media ExposureWord of MouthSocial Media

+Minimum Viable

Product

=

Free Media ExposureSocial Media

+

Proof of ConceptLearn

Phase 1 « We’re not crazy »

Phase 2 (we are here)« Better, faster, stronger »

Phase 3« Show me the money »

BOOTSTRAPPING SEED FUNDING

Overview – The Story So Far

Killer Product(getting there)

LearnProduct Lock

Show Growth Potential

Boost Members Growth andRevenue!

ROUND A

1212

AARRR

Acquisition

Activation

Retention

Revenue

Referral

1313

Sell

To Customers:

“ I have the solution to your problem!”

To your Employees:

“This is a great

company!”

To your Investors:

“This is a great

business!”

To the Media:

“This is a great

story!”

Alec Baldwin at Glengarry Glen Ross

1414

What Media Want ?

Fresh stories

Stories that sell

Exclusivity

You do their work

Nobody knows you

Different angles

Be creative

You = waterboy

1515

Fresh Stories – Nobody Knows Us

1616

Stories that Sell - Different Angles

• Young Greek Entrepreneurs / Greek Crisis

• Youth entrepreneurship• Cookisto story in Greece• Cookisto + Sharing Economy• Cookisto + Society/Food trends

Tailored message depending on the journalist’s previous works

1717

Exclusivity – Be Creative

Only you will have the chance to review our service before we go live in London!

1818

You Are the Waterboy!

Photos, banners, written stories… everything ready for them

1919

30 Days in London - Hallelujah

2020

7.300 foodies | 130 cooks |0€ spent

First Cohort of Users in the UK – Mission Accomplished

2121

• Leverage your network for contacts

• Identify your business’s different media angles

• Clear message to the journalists– Exclusivity

– Call to action

• You do the work– Material (Photos, written stories etc.)

• Build long-term relationships – Say thank you!

The to Do List

Contact: Michalis Gkontas | michalis@cookisto.com

Thank you! You want to find out more?

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Disclaimer

Market

Revenue model

Competition

Cash

Network

Expertise

….