Converting Engagement Into Revenue

Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com

Newark, NJ June 16, 2015 #engagelocal

Engagement, Loyalty and Revenue • @jbatsell • 6.11.14

• Based on visits to more than 25 news organizations in U.S./U.K.

• 100+ interviews

• Aimed at journalists, academics,

students and anyone else interested in the future of news

• Part of CJR Books series

• More details (and these slides):

j.mp/engagedj

ENGAGED JOURNALISM (Columbia University Press)

JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15

What is engaged journalism?

My definition:

The degree to which a news

organization actively considers and interacts with its audience in furtherance of its journalistic

and financial mission.

JEM 499 • @jbatsell • 10.7.14 @jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue:

1.  Audiences and corporate sponsors are willing to pay for worthwhile face-to-face experiences.

2. As scale diminishes, engaging niche audiences becomes more important for commercial survival.

3. The goalposts keep shifting.

JEM 499 • @jbatsell • 10.7.14 @RedBankGreen • #engagelocal • 6.16.15

Converting Engagement Into Revenue

Business

Transcript of Converting Engagement Into Revenue

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