Conversion UX: The Psychology of Color [Infographic]

Post on 25-Jan-2017

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Transcript of Conversion UX: The Psychology of Color [Infographic]

Red#FF0000

Orange#FFA500

Yellow#FFFF00

The hottest and mostdynamic color. Activating,stimulating, passionateand powerful.

Not as overwhelming asRed. Balanced, vibrant,energetic, friendly andinviting.

Brightest and mostenergizing of the warmcolors. Happy, warm,stimulating and expansive.

Green#00FF00

Blue#0000FF

Purple#800080

Green inspires positivityand represents stability.Calming, balancing andrejuvenating.

Blue characterises calm andspirituality. Dependability,trustworthiness andsecurity.

Purple stands for nobility,abundance, and dignity.But can also stand forcreativity and imagination.

Psychology of Color

Psychology of Color