Post on 14-Jan-2017
Conversion Psychology In Pricing Tables
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Overview
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- Aimed at converting better by optimizing user experience thorough design
- Uses data from behavior and cognitive studies, and user testing.
CONVERSION PSYCHOLOGY IN PRICING TABLES
How to best use Conversion Psychology for your pricing Tables
Design for Color
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- Certain colors have come to be associated with certain emotions, for various reasons.
- Customers make assumptions about product based on color within 90 seconds.
Conversion Psychology in Pricing Tables
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CONVERSION PSYCHOLOGY IN PRICING TABLES
Design for Familiarity
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- Customer may trust a familiar design and buying more.
- A new, unfamiliar one might confuse them.
- Being unique is still important.
Conversion Psychology in Pricing Tables
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CONVERSION PSYCHOLOGY IN PRICING TABLES
Design for Minimal Friction
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- A smooth user experience is key to convert better.
- In design, presentation of information and in the buying process.
- Minimize the number of clicks needed to buy a product.
Conversion Psychology in Pricing Tables
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CONVERSION PSYCHOLOGY IN PRICING TABLES
Design for Empathy
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- Let customers know you have them in mind.
- Use specific colors to elicit an emotion and fonts that compliment your brand.
- Have UI features that explain crucial, needed information.
Conversion Psychology in Pricing Tables
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CONVERSION PSYCHOLOGY IN PRICING TABLES
Businesses Using Conversion Psychology in Pricing Tables
Unbounce
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Conversion Psychology in Pricing Tables
- Uses blue to highlight best plan.- Commonly associated with trust, loyalty and
stability.- Complements Unbounce’s brand. Plugmat
terCONVERSION PSYCHOLOGY IN PRICING
TABLES
Buffer
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Conversion Psychology in Pricing Tables
- Payment for this plan is simple. - Has a flat 10$/month offer.- Checkout section included in the popup
menu.Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plasso
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Conversion Psychology in Pricing Tables
- Displays only very essential features.- Users can quickly select a plan without
analyzing long descriptions.
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CONVERSION PSYCHOLOGY IN PRICING TABLES
How can Plugmatter Pricing Tables Help Improve Your CRO?
Benefits of Plugmatter Pricing Tables
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- Design tables by choosing colors, fonts, layouts, etc.
- Display little or a lot of information.
- Default templates already made to convert better.
Conversion Psychology in Pricing Tables
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CONVERSION PSYCHOLOGY IN PRICING TABLES
ages in Pricing Tables
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BUTTONS IN PRICING TABLES Plugmatter
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Try our Plugmatter Pricing Table plugin here –
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