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Conversational Interfaces: What They Are andHow to Use Them at EventsBrent Turner@brentrt

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What Are They?

Why Now?

Examples

Under the Hood

Getting Started

Recap

AGENDA

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What Are They?CONVERSATIONAL INTERFACES

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WHAT ARE THEY

Three Types

HYBRIDVOICETEXT

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WHAT ARE THEY

TEXT-BASED

Integrated Standalone

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WHAT ARE THEY

VOICE-BASED

Mobile Stationary

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WHAT ARE THEY

HYBRID

Robotic Displays

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TEXT VOICE HYBRID

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Why Now?CONVERSATIONAL INTERFACES

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WHY NOW

Voice services are popular.#1

Google’s voice interface is already responsible for 20% of all mobile searches. - Google I/O 2016

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WHY NOW

Messaging services are beloved.#2

Messaging apps have surpassed social networks - BI Q3 2015

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WHY NOW

The distribution is available.

Amazon has sold an estimated 3 million Echos. - May 2016

#3

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WHY NOW

The tech is getting good.

See Microsoft Cortana, IBM Watson, Google Assistant, Facebook DeepText, and many more.

#4

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WHY NOW

The tech is opening up.

See Siri on iOS 10, Watson’s APIs, Microsoft Cognitive Services, Google’ API.ai, and more.

#5

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WHY NOW

Marketers are adding them to their DX ecosystems.Websites, mobile sites/apps, social media outposts, and now… chatbots.

#6

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WHY NOW

Past the peak of the hype.#7

And on our way into the Trough of Disillusionment

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In the event industry, we can be one of the first known early adoption stories.

WHY NOW

But it is still buzzworthy.#8

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ExamplesCONVERSATIONAL INTERFACES

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Help DesksOn-demand support for attendees

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Session RecommendationsGet feedback, ask questions, then direct to next best session

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Onsite GamesFilling downtime with more branded content engagements

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Interactive ExhibitsGo beyond the simple scripted, touch interfaces

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Immersive ActivationsPersonalize the experience in real-time

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Under the HoodCONVERSATIONAL INTERFACES

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Under the Hood

TECHNOLOGYDESIGNDATA

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UNDER THE HOOD

DATA

OWNEDFOUND INSIDE YOUR BUSINESS

i.e., event agenda and speakers, customer systems, product/service information

PUBLICOPEN SOURCE OR API-ACCESSIBLE DATA

i.e., data.gov, weather services, Twitter APIs

PAIDSYNDICATED DATA SERVICES AND SETS

i.e., financial and market data, surveys and analysis

COMPUTEDHYBRID OR DERIVED DATA SETS

i.e., trend aggregations, data correlations

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UNDER THE HOOD

DESIGN

LANGUAGETHE BUSINESS-APPROPRIATE WORDS AND DIALECT

i.e., jargon, regional phrases

PERSONALITYTHE ON-BRAND TONE, TENOR, AND CADENCE

i.e., serious, playful, off beat

UXTHE BACK AND FORTH INTERACTION FLOWS

i.e., flowcharts, nonlinear stories

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UNDER THE HOOD

TECHNOLOGY

Betaworks Venture Beat

THE BOTSCAPES

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UNDER THE HOOD

1. Intelligence2. Platforms3. Integrations4. Analytics and Monitoring5. Distribution

TECHNOLOGY

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UNDER THE HOOD

IntelligenceNatural Language Processing (NPL)Artificial Intelligence APIsMachine LearningCognitive Services APIsSpeech RecognitionVoice RecognitionImage/Video Intelligence

Examples

TECHNOLOGY

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UNDER THE HOOD

PlatformsFrameworksThird-party Ecosystems

Examples

TECHNOLOGY

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UNDER THE HOOD

IntegrationsEvent Registration SystemsWorkflow AutomationBusiness Systems (i.e., CRM)Single Sign-OnPayment GatewaysData Exchanges

Examples

TECHNOLOGY

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UNDER THE HOOD

Analytics and Monitoring

Examples

TECHNOLOGY

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UNDER THE HOOD

DistributionSyndicatorsDirectoriesSearch EnginesApp Stores

Examples

TECHNOLOGY

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Getting StartedCONVERSATIONAL INTERFACES

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Getting Started

USE A BOT BUILDER

PROTOTYPE A DESIGN

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GETTING STARTED

PROTOTYPING A DESIGN

BotSociety Botframe

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GETTING STARTED

USE A BOT BUILDER

Flow XO Motion.AI

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RecapCONVERSATIONAL INTERFACES

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Help Desks

Session Recommendations

OnsiteGames

InteractiveExhibits

Immersive Activations

+ Much More

Networking, Commerce, Registration, Translations

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Recap

Popular Strong, Open TechnologyBuzzworthy

DataDesignTechnology

WHY NOW? COMPONENTS

Identify the OpportunityPrototype a DesignUser a Bot Builder

GETTING STARTED

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Thank You CONNECT

GET THE SLIDES

http://cramer.com/EventTech2016

Brent Turnerbturner@cramer.com

http://aboutBrent.com

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