Convergence or Collision: Traditional Media Crashed with Emerging Technologies

Traditional Media Crashed with Emerging Technologies

Convergence or Collision Traditional Media Crashed with Emerging Technologies

Convergence or Collision Convergence or Collision

Tuesday, 11 October

yesterday’s content

Tuesday, 11 October

yesterday’s content today’s ads

Tuesday, 11 October

$264m2015 Global Mobile TV

Tuesday, 11 October

Social Commerce TV

Tuesday, 11 October

J a k a r t a

Tuesday, 11 October

massage?

Tuesday, 11 October

30Tuesday, 11 October

Tuesday, 11 October

3?screens

Tuesday, 11 October

Going to ‘the Flicks’

Tuesday, 11 October

5 years10 years

Tuesday, 11 October

time shift place shift

Just another

monitor

3:4 to 16:9 Screen RatioCurved-to-flat ScreenDimensions DoubledFlat-format not Box

Satellite/Cable vs TerrestrialNumber of ChannelsSurround SoundDigital Recording

Pause & RewindVHS-DVD-Blu-RayDigital BroadcastHi-Definition

Tuesday, 11 October

TV is a geography. A place. A function.

It is not just a box in the corner of the room.

Tuesday, 11 October

The story of Sohaib Athar...

STEALTH

May 2, 2011

Tuesday, 11 October

The story of Sohaib Athar...

100,000Marriage Proposal STEALTH

May 2, 2011

Tuesday, 11 October

It took 50 years for TV to build the

audience social media has in five

“”

Tuesday, 11 October

#RiotCleanUp74k

1MSupport the London Metropolitan Police

Tuesday, 11 October

in control

Tuesday, 11 October

Power of XBox in the palm of your hand

Tuesday, 11 October

Today’s media is

interactive…

Tuesday, 11 October

205”Wallpaper TV

Tuesday, 11 October

Sensory Surround

Tuesday, 11 October

Wafer-thin Speakers

Tuesday, 11 October

Enhanced Experience

Tuesday, 11 October

2015NO CD or DVD

Tuesday, 11 October

livetrailers

Tuesday, 11 October

instant >>

Tuesday, 11 October

“ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two”

Charlie Ponsonby, Simplify Digital on why higher speedswould drive changes in the way people use the web.

Tuesday, 11 October

In Car Advertising

Tuesday, 11 October

In Car Advertising

Tuesday, 11 October

In Car Advertising

Tuesday, 11 October

more peoplein japan now

surf the webfrom a mobile phone

than from a PCI-Igma

Tuesday, 11 October

Media migration

‣Personal TVVOD across multiple devices

Locations tailored to individual

‣Web TVComputer as interactive TV set

User generated content

‣Digital TVTV set as display device

High Definition architecture

‣Analogue TV Centralized, passive, limited choice

Single location viewing

Tuesday, 11 October

Cross Channel Campaign

Tuesday, 11 October

Evenings are most

effectivefor mobile advertising

Fact #1

Tuesday, 11 October

appleTRUMPS

android

Fact #2

Tuesday, 11 October

clicksthan your PC

Fact #3 CTR

Tuesday, 11 October

First ‘Gamified’ HTML5 Rich Media ad

2011 MOBi award for best iPad/Tablet ad

Tuesday, 11 October

Content ‘drives’ advertising

Tuesday, 11 October

50%of under 15’s by 2015 will all use

touchscreens

Tuesday, 11 October

20153DTV

Tuesday, 11 October

don’ttouch

Tuesday, 11 October

Virtual Reality

Tuesday, 11 October

do you ‘mind’?

Tuesday, 11 October

Evolution

content + apps + adsTuesday, 11 October

Tuesday, 11 October

<10%Tuesday, 11 October

Another little secret…

Furthermore, when taking Rich

Media metrics Dwell Rate, Dwell Time and CTR into

account, unit size

remains a poor

predictor of

performance.

Tuesday, 11 October

Location, Location

Location!

Tuesday, 11 October

data showsconsumers engage with ads in

desktopapplications for longer

Tuesday, 11 October

On your television.

smart TVTuesday, 11 October

Consumer Replacement

mobile: 12-18 monthslaptop: 3-4 yearstelevision: 7-10 years

6 monthsTuesday, 11 October

Tuesday, 11 October

Online. Mobile. Out of Home.

Tuesday, 11 October

Per year, cable channels the average US home receives: 130

Tuesday, 11 October

Per year, cable channels the average US home watches: 18

Tuesday, 11 October

of available channels arenever actually watched...86%

Channel Surfing is

Tuesday, 11 October

“The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.”

Steve Jobs, All Things Digital Conference, July 2010

Tuesday, 11 October

per month for huge waste =consumers are ‘cord-cutting’£50

Tuesday, 11 October

5:09Average US Consumer

Tuesday, 11 October

Average Digital Native 18-24

3:300:49 web | 0:20 mobile ‘cord-shavers’ vs ‘cord-nevers’

Tuesday, 11 October

UKTuesday, 11 October

right ad right time

TV combined with online's targeting and measurement capabilities.

Tuesday, 11 October

clicks

Tuesday, 11 October

90’s

designer vs programmer

Tuesday, 11 October

beware

Tuesday, 11 October

audiencemeasurement

assumed

Tuesday, 11 October

audiencemeasurement

) ) )$

accurate

Tuesday, 11 October

2010 US Ad Spend in $Bn

MobileOnline

Tuesday, 11 October

2010 US Ad Spend in $Bn

MobileOnline

$500bn2010

Tuesday, 11 October

0 75 150 225 300

US Internet Users (Millions)

Watch TV online Watch video online Don’t watch video online

Tuesday, 11 October

0 75 150 225 300

US Internet Users (Millions)

Watch TV online Watch video online Don’t watch video online

125~50%Tuesday, 11 October

Global Ad Economy (Millions)

Digital Non-Digital

130 196

Tuesday, 11 October

Global Ad Economy (Millions)

Digital Non-Digital

130 1961/3Tuesday, 11 October

80%VOD via TV buyers

Tuesday, 11 October

studio

Tuesday, 11 October

www.mediamind.com

917.640.3095

@deandonaldson

dean.donaldson@mediamind.com

@mediamind@dgitnetwork

thank you!

Tuesday, 11 October

Convergence or Collision: Traditional Media Crashed with Emerging Technologies

Technology

Transcript of Convergence or Collision: Traditional Media Crashed with Emerging Technologies

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