Convergence & Synergy

Convergence This describes two phenomena. First,

technologies coming together, for example, you can use a mobile phone as a still and moving image camera and second, media industries are diversifying so they produce and distribute across several media. For example, a newspaper with an online version and audio podcast or the coming together of video games with films.

Convergence of Captain Phillips

Poster Novel Trailer

Synergy Different elements of a company

working together to promote related products.

It is the way in which different elements of a media conglomerate work together to promote linked products across different media.

Synergy of Captain PhillipsD.V.D, C.D and Blu-Ray

Soundtracks