Post on 11-Jan-2017
Conventions of a DigipakBy Maddison Ely
What is a Digipak?
o A digipak is a style of packaging for CD’s, they are not as common as your usual plastic CD case and are mainly used for limited editions singles and greatest hits style albums.
o They are usually made of carboard with a plastic holder on the inside for the CD/s. Digipaks commonly contain more than one CD.
Folded on card
Inside a Digipak
Plastic CD tray
Background photo of the band
Sleeve with the front cover on it.
Information about the album.
CD
Design
o The digipak will usually have a standard cover that will appear on all of their merchandising.
o It is usually a photo of the artist, but can sometimes be an artist shot of something relevant to the album.
o On the back there is the track list and the barcode.
o On the inside, the cardboard will be printed with shots of the artist or relevant material.
o It will usually be fairly subtle without bright colours or in black and white as to not draw focus as the cd will be on top of it.
o There will be a colour scheme and a theme to the design which will depend on the artists style and audience.