Context and Scope of Virtual Events as a tool for networking and as a complement to physical events

Post on 13-May-2015

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Lecture at Lisbon OMExpo talking about the “Context and Scope of Virtual Events as a tool for networking and as a complement to physical events.In 20 minutes, I explained:What is a Virtual Event?What are they use for?What is a hybrid event?What are the benefits of Virtual Solutions?

Transcript of Context and Scope of Virtual Events as a tool for networking and as a complement to physical events

CONTEXT AND SCOPE OF VIRTUAL EVENTS AS A TOOL FOR NETWORKING AND AS A COMPLEMENT TO

PHYSICAL EVENTS

What is this?

What is this

We need to do something

Mission We create and integrate virtual environments and solutions to improve your organization's communication and to develop your business.

What is a Virtual Event?

It is a website with streaming

It is a 2D or 3D website

It is a web environment open for a period of time

They have time and date

Allows attendees access to conferences, training sessions and have multimedia material,

interviews, etc.

Communicate with different participants and speakers in real time via chat or video chat to

network

Generating specific and general reports on what is happening.

It is a web environment open for a period of time

They have a time and date

Allow attendees to access conferences, training sessions and have multimedia material, interviews, etc.

Communicate with different participants and speakers in real time via chat or video chat, to network, generating specific

and general reports on what is happening.

http://thevirtualbuzz.com/2011/04/19-definitions-of-a-virtual-event/

http://youtu.be/_-Yu0G00rkA

What are they use for?

To complement physical events

§ We can complement a Road Show for different cities with the virtual road show, letting you to recover loosed attendees, and giving you the opportunity to reach new people.

§ Generate a pre virtual event and a post

virtual event, increasing the connection with your audience.

§ Extend you physical event.

http://youtu.be/_-Yu0G00rkA

What is a hybrid event?

Physical +

Virtual

http://en.wikipedia.org/wiki/Hybrid_event

http://www.cisco.com/web/about/ac79/docs/innov/Next_Generation_Events_Case_Study_GSX_070810FINAL.pdf

….This is from 2009

-  19.000 attendees.

-  Reduction cost: $4.050 to $520

-  Increase attendees satisfaction

-  19h travel time saving per attendees

Development Process Virtual Event

Set Up Communication and Marketing

Second Step Fourth Step

Strategy design

Registro

Booths development,

conferences and exhibitors

Satisfaction survey

Attendees registration

Information Website

Full and excutives

reports

Event Configuration

Third step

Executing the Event

Invitation to the event

Conferences and documentation

uploading

First Step

Application

Clients and solutions, just one click

-  Public and private chat -  Forums -  Multimedia documentation -  Internal message system -  User desktop (profile,

documentation, favourites, contacts)

-  Interactive help -  Search tools, per user and

per event

Virtual Solutions: Benefits

-  Cost saving. Real ROI

-  More attendees.

-  Accelerate time to market

-  Increase your productivity -  Generate quality leads

-  Increasing the value of the brand, interacting with participants.

-  Connect with the audience by networking on an individual and group basis .

-  Full web service, without installing anything

Questions…….

Contact Information

VisualMente Av Llano de Castellano, 43 28034 Madrid España

Héctor Merodio CEO

T: + 34 91 827 51 51 M: + 34 696 22 10 85 hectormerodio@visualmente.com Twitter: @hectormerodio

www.visualmente.com www.facebook.com/VisualMente Twitter: @VisualMente_