Post on 17-Oct-2014
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CONTENT STRATEGY ORDER OF OPERATIONS @tomharari
FINISHED GRADE SCHOOL? Who here
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ORDER OF OPERATIONS (OLD)
@tomharari Date
E P M D A S L e a s e
y X C U S e
E A r
U N t
A L L y
iacquire.com @tomharari
Order of Operations (NEW)
A D S C P M E R F O R m
A n
A G I c
E A r
U N t
A L L y
@TOMHARARI iacquire.com
Discovery Appraisal Staging Creation Promotion Measurement
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D DISCOVERY
FORCE AGREEMENT ON SUCCESS MEASUREMENT
IDENTIFY STAKEHOLDERS
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@Tomharari iacquire.com
Do Market Research
iacquire.com @tomharari
What Are Your Business Objectives?
HOW MUCH CONTENT EXISTS? A
APPRAISAL @tomharari
Qualitative Vs. Quantitative? How Much is Enough?
iacquire.com
http://iacq.co/11g9muA
@tomharari
DOES CONTENT MEET STRATEGIC GOALS?
STARTING TO MAKE MAGIC
S STAGING
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@tomharari iacquire.com
OLD School Planning
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New School Planning
iacquire.com @tomharari
Wordpress Makes This Very Easy
C CREATION
@tomharari http://www.flickr.com/photos/fotologic/410355440
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The Resources For Content Creators Are At Your Fingertips
http://iacq.co/ZwmTdw
CONTENT MARKETING
P PROMOTION
@tomharari
iacquire.com
Content Marketing is The Only Marketing
That’s Left…
- Seth Godin
iacquire.com @tomharari
Planning & Strategy Leads To Awesome Content
iacquire.com @tomharari
Get The LINKzZ!!!!
50 LRD
iacquire.com
We just launched Ecommerce University
which will be the go-to place for all entrepreneurs to learn about everything ecommerce. …we plan on releasing 3-4 more
guides this year. Each guide will be the most comprehensive
available and will be published via guides, ebook and print book.
Mark Hayes Marketing, PR, & Content @Shopify
@tomharari
@tomharari
M MEASUREMENT
Assess Performance
iacquire.com
Look Beyond
Rankings Is
Content Meeting Business
Goals?
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READING ASSIGNMENT
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Iacquire.com
Thank You Tomharari.com @tomharari
Download Slides HerE: http://iacq.co/1611ImT