Post on 11-Jan-2016
description
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helloContent, Services & Applications Content, Services & Applications
New Business Models & Revenue New Business Models & Revenue
StreamsStreams
Stephen HopeStephen HopeOrange Research & Innovation
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Contents
the traditional business model approach
2.5G to 3G
3G and beyond
the user perspective
the future business model
the new business paradigm
conclusion
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the traditional business
model
The Network Centric Approach
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The Network Entities
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The Mobile Network Entities
Content Provider Platform
Service Platform
TerminalApplication
ProviderPlatform
O&M System
Management interface
Traffic interface
Accessnetwork
CoreNetwork
web
Managementnetwork
Direct management of terminal by docking station and line or bluetooth
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The Actors
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The Actors
End user
Service provider
OEMApplication
ProviderTelecomms
Manager
Management interface
Traffic interface
Accessnetwork
CoreNetwork
web
Managementnetwork
3rd Party Application Provider
Direct to the terminal
Content Provider
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The Current Transaction Model
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Wireline Operator
Regu-lators
Users
RoamingNetworkOperator
SPNO
Um
WL
RNTransaction Flow
Service Provider“Clearcut
Communications”
Courtesy SDR Forum
OEM SystemSuppliers
OEMn
Multi-MediaMgr
ContentProviders
ApplicationProviders
MMM
APn
CPn
Financial Institution
FI
NetworkOperator
The Mobile Operator Business Model
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2.5G towards 3GThe changing perspective
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fixed mobile internet convergence
home broadband for all Wireline Wirefree
terrestrial satellite
bandwidth not an issue
focus on delivery of rich multimedia services
any technology
any time
any where
content is key
Telecom Technology Trends
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Broadcast Technology Trends digital broadcast technology revolution
DAB DVB-T DVB-S support for return path
focus on delivery of rich multimedia services any technology e.g.
terrestrial and Satellite internet mobile technologies e.g. 3G
any time any where
“fuzzy” demarcation between operator and broadcaster broadcast licences offered to telecom operators
content is key
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the next step?
“evolution from fixed, mobile internet convergence to fixed mobile internet broadcasting convergence”
“technology irrelevant to the user only content and services count”
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Converged Devices
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the world as we know it now “converged mobile internet devices”
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3G and beyondThe User Centric Approach
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A New Paradigm?
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Data Rates vs. Mobility : The ITU-R Vision
IMT-2000
Mobility
Low
High
1 10 100 1000
Peak Useful Data Rate (Mb/s)
New MobileAccess
New MobileAccess
New Nomadic / LocalArea Wireless AccessNew Nomadic / LocalArea Wireless Access
EnhancedIMT-2000
Enhancement
1. Systems beyond IMT-2000 will encompass the capabilities of previous systems
Dashed line indicates that the exact data rates associated with systems beyond IMT-2000 are not yet determined
Dashed line indicates that the exact data rates associated with systems beyond IMT-2000 are not yet determined
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Digital Broadcast SystemsDigital Broadcast Systems
Nomadic / Local Area Access SystemsNomadic / Local Area Access Systems
2. New capabilities of systems beyond IMT-20002. New capabilities of systems beyond IMT-2000
3. Seamless inter-working3. Seamless inter-working19
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AP
Ultra highspeed landline
Common IP Core Network
RGW
AP
APAR
MBWA
DMB
Legacy
2G. 3G Mobile Communication
Pico-Cell Micro-Cell Macro-Cell Mega-CellLinear-Cell
APAR
Home
WLANAP
Heterogeneous Radio Access
Home Network
BroadcastingPAN
Ad-hoc Network
C
C
Framework of Future Wireless
Communication
Convergence over IP Wireless and Wired Mobile & Broadcasting
A single user equipment Multi-functions Portable
Heterogeneous Inter-working User convenient network User service continuity
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the user perspectiveAway from Converged Devices?
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introducing Jenny our B3G Orange customer
Jenny - always connected!Jenny - always connected!
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Jenny’s “Personal Distributed
Environment”
at the heart of it - the personal gateway
personal gateway + user
devices = Personal Area Network
(PAN)
personal gateway + user
devices + services = Personal Distributed
Environment (PDE)
Orange does what it does best
user device vendors make cool
stuff
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customer benefits for the Personal Gateway “it works with my camera, PDA and watch. I don’t have to settle
for mediocre, lowest common denominator functionality”
“I can use it as more than a handset: could be a local router”
“my parents are happy, because the handset becomes a cheap
fashion accessory - I can have one every month !”
I can watch the news! - I can listen to Terry Wogan!
personalisation not specialisation I can make the print bigger ! I can make the keys bigger !
interact with your day to day environment
access for all
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Jenny goes to the Office
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