CONTENT

SELLS

FASHION 10 Masters of the Fashion Funnel Curated by @FrankDelmelle, sQills’ Creative Strategist

Showcases Series

Image: http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html

SUBSCRIBE

SALES

SEARCH

SHARE

SHOWROOM

http://socialmediatoday.com/envues/1951406/what-social-selling; Image: screenshot from Free People’s Roshambo film

"Most sales experts mistakenly believe that growing customer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact – the exact opposite is true. (...) The sales cycle has actually elongated.” Valerie Levin, @oktopost

 

Image: screenshot from Free People’s Roshambo film

The fashion customer’s journey is LONGER THAN EVER

Image: screenshot from Free People’s Roshambo film

All along these long customer journeys, CONTENT is the CMO’s best company 10 Content Marketing Brands that Master the Fashion Funnel >>

SALES Clarks #CLARKSSTYLE shoppable ugc http://clarksstyle.com; http://www.feedmagnet.com/blog/clarks-style/

SHARES

SALES

SHARES

http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html; http://www.pinterest.com/katespadeny

Kate Spade New York: SHOPPABLE VIDEO BANNER

Oscar of Sweden ‘OMNIPOTENT ONEPAGER’ http://www.oscarofsweden.se

SEARCH

SALES SHARES

H&M’s SHOPPABLE SUPER-BOWL ADS http://www.stylus.com/Blog/2014/January/HandMs-Shoppable-Super-Bowl-Ads/?id=241331

SALES

Lily of France MONTH OF WORKING GIRLS sponsored on refinery29.com http://www.refinery29.com/corporate#/advertising/audience; www.refinery29.com/month-of-women

SALES

SHARES

SEARCH

SALES

Juicy Couture SHOPPABLE VIDEO http://www.fastcompany.com/3002968/new-shoppable-youtube-videos-are-walkmans-advertising; http://youtu.be/JBEX_uXFMn8

“After dozing off by the pool in a tiny yellow bikini, Supermodel Candice Swanepoel dreams of a fabulous alternate life in which all of the uniformed maids carry pink packages and even the cats wear gems. But what’s most abnormal about the scene, from a new YouTube video created to promote fashion brand Juicy Couture, is that you can shop for the cat’s jewelry without leaving the page. (...) If you click one, the video pauses and a pop-up window gives you the option to visit that product page on the Juicy website--just clicks away from a purchase.” http://www.pinterest.com/katespadeny

ASOS THE URBAN TOUR, COMPLETE THE LOOK, FASHION UP APP, ...

SALES

SALES

SHARES

SUBSCRIBE

DKNY SIGN-UP POP-UP

Levi’s FLIPBOARD MAGS & ADS

SHARES

SALES

SEARCH

SHARES

Net-à-porter THE EDIT magazine

Image: http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-

this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html

Convert your audience into smarter, more loyal and MORE PROFITABLE CUSTOMERS.

Get content, get

sQills, part of Sanoma 0032 (0)15 67 83 77

info@sqills.be