The Content RulesThe Content RulesShare or solve, don’t shill

Embrace being a publisher

Insight inspires originalityShow, don’t just tell

Insight inspires originality

Build momentumDo something unexpected

e t

Speak human

Stoke the campfire

C e te i g d t

Reimagine, don’t recycle

Create wings and roots

Play to your strengthsy y g

By Ann Handley and C.C. Chapman, from their book “Content Rules”. Icons and formatting by Daniel Kuperman.