Post on 18-Jan-2017
Lisa JonesLisaMariJones0333 987 9000lisa@barclayjones.com
Kelly Nash
KellyAPSCoAPSCo_org
Members and Events Co-ordinator
Content is an F word!
Want to be a Content Hero?
I can’t track ROI
Leads I pass over magically
disappear
My recruiters won’t engage
with my content
My recruiters don’t think marketing is
their job
My CRM is useless to
me
Getting content from them –m like blood
from a stone!
Candidate shortage?
There’s an interestedcandidate shortage…
Contentshortage?
There’s a relevant content
shortage…
ROI – not just about £$€Time
ContentEmotion
ClicksCommunityCash
Content plans can cause discontentTime
Content
Emotion
Clicks
Community
Cash
A content strategy or just a content plan?
Father Jack
1
Flippin’ Recruiters
2
Function is to Fix
3
Function is to Fix
Be a content hero!