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Content Matters for Search EnginesNupur Pathak | Channel Head - ContentDecember 19th , 2012

© 2012 Regalix Inc. Confidential, All Rights Reserved

About Nupur

Channel Head – Content, responsible for driving content strategy at Regalix

12+ years of experience with brand strategy, marketing communication and digital content for leading multi-million dollar organizations

Crafted result-oriented content campaigns for several verticals

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© 2012 Regalix Inc. Confidential, All Rights Reserved

Initial Analysis

Keyword Research &

Analysis

Competitor Analysis

Sitemap + RSS Feed Inclusion

Search Engine + Directory

SubmissionSocial

Bookmarking

Blog + Press Release Creation

Article Submission

Link Popularity

SERP Report

The SEO Ecosystem

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The SEO Pyramid

Social + SEO

Link Building

Keyword Research and Content

Consumable, Useful & Quality Content

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SEO and Link Building

Search engines index the entire Web

Brand new pages can be hard for search engines to find

Absence of pre-existing links isolates web pages from search engines

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Links Help Build Trust

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Trust Aggregates into Authority

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Authority Helps Improve Search Rank

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How You Can Build Links

Social Bookmarking

Press Releases

Blog Posts

Related Websites

Articles

Blog Comments

Social SitesPodcasts

Videos

Directories

Your Website

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How to Build Links

High Authority Sites

Key Influencers & Advanced Social Media

PR & Basic Social Media, Partnerships

Niche Directories, Article Sites, etc.

Blogs, Forums, Profiles, Email Lists

General Directories, Organizations, Classifieds

HARD

EASY

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That’s Why Content Matters for SEO

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Types of Content that Helps Search Engine Ranking

Tips and Advice Centers

Video and Audio

Content

White Papers

Widgets

Blogs

Articles

Infographics

Reports

Press Releases

Case Studies

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What Google Says About Content

Panda hates low-quality content Hates pages that have thin amounts of content and those that are

more focused on ads Penguin targets sites that have spammy links It targets over-optimized sites Avoid getting dinged by such updates

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Defining SEO-Friendly Content

Respect the reader's time Use effective titles for your articles Grab your readers' attention with numbers Use killer images and visuals to spice up your content Use keywords strategically Use subheads Make your content easily sharable Tell a story

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Content & SEO Success

Pick a comfortable nicheCarefully research keywordsEnable social media sharingVariety is the spice of SEO Traditional still worksAnd don’t forget to build an editorial calendar & a message

matrix

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Especially for Content Marketers

Keep it freshDon’t duplicateLearn more about SEOLearn from expertsPractice and trial and errorIncorporate keywords…but don’t overdo it

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Get in Touch

Forefront of InnovationDigital Marketing ServicesTechnology Enabled ServicesRegalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 4 Offices

Industry Recognition

visit: www.regalix.com

For a free evaluation of your website / ecommerce portal, please get in touch with Nick Pinkerton at njpinkerton@regalix-inc.com

If you have any questions about this webinar please feel free to get in touch with the speaker Nupur Pathak, Nupur@regalix-inc.com