We scrolled through thousandsupon thousands of tweets from #CMWorld Sydney

We really did. It was exhausting.

No, seriously, we really did.

Top 125 tweets#CMWorld Sydney’s To bring you

It was an outstanding 72 hours.So outstanding, the event’s hashtag, #cmworld, fast became a Twitter trend.

This Old Marketing was broadcast live for the first time, with Joe Pulizzi and Robert Rose welcoming guests (another first!) Todd Wheatland and Tim Washer.

And the outageously talented @kellykingman graced the 300 attendees from 13 countries with her finely-crafted graphic recordings.

It was jam-packed with all kinds of things.

Like crucial life lessons

Intense physical activity

Supermodels

Typos (A beautiful irony when one considers the sheer number of copywriters in attendance)

Hard-hitting stats

Eloquent adages

AcronymsA suprisingly entertaining inevitability

And sharks

But there were lots of content marketing insights, too.

Like predictions and acute industry observations

Models and frameworks and strategies, oh my!

http://kevinrcain.com/resources/content-matrix/

Models and frameworks and strategies, oh my!

Models and frameworks and strategies...

Oh my! They were big on this stuff, weren’t they?

Helpful tips and advice

Sorry, lots of helpful tips and advice

Facts and research

Scientifically persuasive videos

Snackable stats

And case studies and examples

Hungry, anyone?

And the nitty-gritty stuff?

Well...

There were discussions about collaboration and teamwork

Lots of them

Value

Lots of them, too

Creativity

And precisely how not to be creative

Let’s say it was a pretty creative couple of days

Of course, storytelling remains the belle of the marketing ball

Video and mobile were given a mention[insert understated, marginally sarcastic tone here]

What about content auditing & measurement? Tick.

http://content-science.com/products/content-quality-checklist/

The relevance (and importance) of print? Tick.

http://www.change.org/en-AU

Thought leadership? Tick.Although one of the event’s more prominent delegates was on the brink of launching a coup d’état against the beloved term.

And finally, personalisationBecause where would we marketers be without it? Destitute, we assume.

All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia

For content marketing insights, tips & advice visit:

mahlabmedia.com.au/blog

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