Up 600% and GrowingA Content Marketing Success Story

As told via Skype by Brian F. Singh,

President, Zinc ResearchJuly 2011

Zinc Research 2010-11 Content Marketing Program

Brian F. Singh

President, Zinc Research

Preaching, and practicing, Web 2.0

Preaching, and practicing, Web 2.0

Preaching, and practicing, Web 2.0

Preaching, and practicing, Web 2.0

Preaching, and practicing, Web 2.0

Zinc/Spark collaboration

• Strategic planning– Program strategy– Marketing focus– Editorial plan

Zinc/Spark collaboration

• Strategic planning– Program strategy– Marketing focus– Editorial plan

• Content development– Project research– Data & knowledge capture– Content production

• Writing & editing• Multimedia production• Web & social network publishing

Articles

Case studies

Video/multimedia features

Slide presentations

News features

Market research insights/best practices

E-Newsletter

Blog posts

Zinc/Spark collaboration

• Strategic planning– Program strategy– Marketing focus– Program content

• Content development– Project research– Data & knowledge capture– Content production

Zinc/Spark collaboration

• Strategic planning– Program strategy– Marketing focus– Program content

• Content development– Project research– Data & knowledge capture– Content production

• Program management– Publishing schedule– Content posting, distribution– Performance monitoring, analytics

Web traffic: March 2010-2011

Content marketing campaign period: November 2010 – March 2011

Thanks for joining us.

To see more of Zinc Research’s content offerings, visit www.zincresearch.com

For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca

or call 877-564-7727