Content Marketing Show 2014: Can a brand ever truly be social?

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Content Marketing Show

Stephen Waddington

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Can a brand evertruly be social?

Stephen Waddington@wadds

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Welcome to the party

Source: Ketchum

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Nice but dim

Source: Condescending Corporate Brand Page, Facebook

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Nutters

Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post

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Say no to auto-mate

Source: Learning by doing it wrong, KLM

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Say no to auto mate

Image source: @KLM via Twitter, 1 July 2014

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Stop posting shit on the Internet

Image source: Unknown

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Social brands

Image source: Paul Fabretti / Telefonica

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A personal story

Image source: Stephen Waddington

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Shared experiences

Image source: Stephen Waddington

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Maslow's Hierarchy of Needs

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Thank youSocial media is human media. Automate and industrialise with extreme care

Be brave. Challenge your organisation. Do the best work that you can

Check your breasts, and your balls. Maybe even make it a social experience

Image source: CoppaFeel

14 | 07.04.202314 | 07.04.2023

Can a brand evertruly be social?

Stephen Waddington@wadds

Content Marketing Show 2014: Can a brand ever truly be social?

Business

Transcript of Content Marketing Show 2014: Can a brand ever truly be social?

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