Post on 13-May-2015
description
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing :The Magic Wand of Inbound Marketing
Saptarshi Roy Chaudhury@rishi3211us
#contentmarketing
http://www.digitalsrc.com/blog
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Involves
ContentCreation
ContentDistribution
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Branding
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Thought Leadership
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Generate Leads
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Helps
Influence Sales
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Content marketing can help with branding, thought leadership, generate leads, influence sales#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Who is using Content Marketing
90%
Will be spent on content marketing, video marketing and social media in 2013
118.4 Billion
Organizations market with content
25%Of marketing budgets are spent on Content marketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Another BIG Reason
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Magic Wand
SO MANY FORMS, SO MANY USE
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Marketing Benefits
ContentSEO
Link Bait
Lead Bait prop. For
PPC
Social Media
Brand Credibility
Sales / Pre Sales
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Content Forms
SOCIAL MEDIA
PRESS RELEASE
AUDIO / PODCAST PODCAST FEED
BLOG IMAGES MUSIC ANIMATION
SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST
VIDEO WHITEPAPER /EBOOK APPLICATIONS INTERACTIVE
GAME
EASY DIFFICULT
MO
RELE
SS
IMPLEMENTATION
EFFO
RT /
ATT
ENTI
ON
REQ
UIR
ED
Ref from: PRWEB
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution
SOCIALSEARCH
EMAILWEBSITES
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Distribution -Social
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Selecting the right channels for distribution based on the nature of content is key to #contentmarketing success#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
AIDA
Awareness
Interest
Desire
Action
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
The Way to Conversion
Ref from: PARDOT
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Understand buyer personas and serve content that helps them move from Prospect > Lead > Opportunities#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Can You Do
To Make Your Content Work ?
make it..
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
EXCEPTIONALThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
INSPIRATIONALThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
UNIQUEThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
CREDIBLEThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
FUNThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
BENEFICIAL TO SHAREThanks to : Rand Fishkin
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Twit It
Make your content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share#contentmarketingtips@rishi3211us
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
What Not to Do
• Don’t build on rented land• Don’t keep your contributor’s in silos• Don’t forget UGC• Have no subscription strategy• Not having an influencer reach out plan
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Challenges
36%
21%
20%
11%
9%3%
Producing Engaging ContentProducing Enough ContentBudget to Produce ContentLack of C-Level buy-inProducing a variety of contentNo Answer
Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now.
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
A Case Study
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
Blog : digitalsrc.com/blog
Email : digitalsrc@gmail.com
Twitter: @rishi3211us
Facebook: facebook.com/seo.kolkata
Experience: More than 11 years
Employed With:
Title : VP Marketing
By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing
KEEP IN TOUCH
Blog : www.digitalSRC.com/blog | Email : digitalsrc@gmail.com