Post on 18-Jan-2017
@salmajafri #TiEcon2015
How to Get Web Traffic, Leads and Fame !on a Near-Zero Budget
Content Marketing !for !
Entrepreneurs
@salmajafri #TiEcon2015
Who Am I?
Content Marketing Consultant!Online Entrepreneur!
Team Lead, GBG Women
• I ❤️ Marketing
• I ❤️ Technology
• I ❤️ Communication
@salmajafri #TiEcon2015
@salmajafri #TiEcon2015
@salmajafri #TiEcon2015
@salmajafri #TiEcon2015
SO YOU’VE STARTED A COMPANY
Soon you realize that!“build it and they will come”!DOESN’T WORK
MARKETING
@salmajafri #TiEcon2015
BUT THERE ARE CHALLENGES…• LOW ON CASH!
• NO RESOURCES!
• LITTLE EXPERIENCE!
• NO MARKETING SKILLS!
• NO BRAND
@salmajafri #TiEcon2015
YOU DO HAVE THINGS GOING FOR YOU!
• PASSION!
• ABILITY TO LEARN!
• PERSISTENCE!
• VISION AND STORY!
• SMART LEVERAGE
That’s why you need…
@salmajafri #TiEcon2015
CONTENT MARKETING
@salmajafri #TiEcon2015
– Doug Kessler
“Traditional marketing talks AT people.
!
Content marketing talks WITH them.”
@salmajafri #TiEcon2015
Traditional Marketing
@salmajafri #TiEcon2015
CONTENT MARKETING
Build TRAFFIC1
@salmajafri #TiEcon2015
“People do business with people they know
like and trust.”
@salmajafri #TiEcon2015
THE HOLY TRIFECTA
Create Content that ATTRACTS Readers
@salmajafri #TiEcon2015
The only way to win at content marketing is for the
reader to say, ‘This was written specifically for me.’” !
!
- Jamie Turner
@salmajafri #TiEcon2015
@salmajafri #Tiecon2015
Content marketing is a commitment, NOT a campaign
- Jon Buscall
@salmajafri #TiEcon2015
Growth Hacking for Content: !Guest Blogging
@salmajafri #TiEcon2015
Growth Hacking for Content: !Content Syndication
@salmajafri #TiEcon2015
Growth Hacking for Content: !Content Syndication
@salmajafri #TiEcon2015
Growth Hacking for Content: !Crowdsource
2
Get LEADS
Create Content that CONVERTS Readers
@salmajafri #TiEcon2015
3Attract FAME
@salmajafri #TiEcon2015
Content Hacks for Fame
• EXPOSURE: Reach more people
• GOODWILL: Generate trust
• CREDIBILITY: Establish yourself as an expert
• BUSINESS FAME: People seek out the experts
@salmajafri #TiEcon2015
“Marketing is telling the world you’re a rock star. Content
marketing is showing the world that you are one.” !
!
- Robert Rose !Chief Strategist, CMI
@salmajafri #TiEcon2015
Thank you! !
Questions?
@salmajafri #TiEcon2015
Connect with me!salmajafri.com !
info@salmajafri.com!
• twitter.com/salmajafri
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• pk.linkedin/in/salmajafri
• gplus.to/salmajafri
• youtube.com/salmajafri76
Content Marketing Consultant!Online Entrepreneur!
Team Lead, GBG Women
@salmajafri #TiEcon2015
How to Get Web Traffic, Leads and Fame !on a Near-Zero Budget
Content Marketing !for !
Entrepreneurs