a case study

How Do You Create Thought Leadership?

The healthcare

benefits consulting

industry is a crowded,

me-too space.

Virtually every firm sells on price,

and there are a fair amount of

smoke and mirrors involved. Most

marketing communication is

transactional and fails to resonate

with the audience.

But that is not the case at Corporate

Synergies, thanks to a robust

commitment to content marketing.

We launched our

engagement with

Corporate Synergies

with an intense brand

discovery process – our

Messaging Boot Camp.

We identified what made Corporate Synergies unique.

their deeper understanding of

health insurance and how employees

use their benefits.

This concept became

the heart of the

Corporate Synergies

brand.

We demonstrated that deeper

understanding by defining the

Corporate Synergies’ Editorial

Promise.

The Corporate Synergies’ EDITORIAL PROMISE

is

to create audience-focused “news you

can use” through insight, analysis and

how-to style content – for HR

professionals.

The challenge for most organizations is

to create a steady stream of high quality

content in order to fulfill that editorial

promise.

Scribewise is the

content creation

engine responsible

for the day-in day-out

work of content

execution.

It’s our job to:

• identify story ideas• research and report on these angles• interview Corporate Synergies’ SMEs • ghostwrite articles

It’s working.

“We went from zero

to 150 mph.”- Ellen Hosafros

Sr. Marketing Comm. Manager

SUCCESS

METRICS

• 37% increase in traffic

• 21% of website traffic is on the

corpsyn.com Knowledge Center

• 36% of traffic is return traffic

• 3000 form submissions in Year

One, with 23% conversion rate

The Knowledge

Center is now a

respected

information source

across the industry,

even credited as

source material by

Business Insurance

magazine.

Our media relations team has successfully

placed dozens of Scribewise-generated articles

with high-profile industry media outlets.

More than

4.1 Million

Circulation!!

CONTACT:

John Miller

john@scribewise.com

215-989-4077 x-101