Your Content Marketing

How Do I Build this Thing?

Professor Joe HinesStoryfinders digital mediac: 714-872-0561

Content Marketing Bridges the Gap Between You and Your Prospect

Know Yourself.

You’re On this Side of the Bridge.

Know Your CustomerYour Customer Is On this Side of the Bridge.

What It Looks Like On Their Side.

Sparks a “Need”

Shopping Behavior.Exploring Options

Narrowing Process

Post PurchaseProcess

Advocacy

Needs and Need States Customer Journey

You’re the Sherpa.Lead Your Customer Up “Mount Decision”#1 Goal: Don’t lose any along the way!

• Video• Infographic• PR

• White Papers• How-To Blogs• Landing Pages• Social

• Comparison Tables• Webinars• Demos

• Case Studies• Reviews’

• Email • Blogs• Social

CCustomer Ascension Model

How Do You Get on Her Radar?• Evaluate first – is there a ‘match’? • Know what she cares about and start there.• Have a plan.• Don’t rush things. • Be consistent.• Be true to your brand, and be sure your brand is true to you.• 3 branding pillars.• Keep it lively!

VarietyBe interestingBe real

• Know where she ‘hangs out’. Be where she is.

Know Where She Hangs Out.

Know Where She Hangs OutSocial Media Channel% of channel users in the demographic

Is this Your Scene?Social Media Platform Who Should Be Here?

Everyone

Everyone

Lifestyle, food, fashion, personalities and luxury brands

B2B businesses

Brands with video content and ads