Presented by:Presented by:David SherDavid SherPhyllis NeillPhyllis NeillBuzz12 Content MarketingBuzz12 Content Marketing

Whoever has the best Whoever has the best content wins!content wins!

About Buzz12About Buzz12

Creating and executing e-marketing solutions for business to business companies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Why content marketing?Why content marketing?“Soft” reasons:“Soft” reasons: Becoming CRITICAL part of a

company’s sales/business development process.

Promote your company and employees as “thought leaders” in industry.

Being knowledgeable, helpful, encouraging, and “giving away” knowledge as a marketing model.

Encourages two-way conversations as opposed to one-way “interruption” marketing.

“Pied-Piper” method of attracting and nurturing leads.

Why content marketing?Why content marketing?“Hard” reason #1:“Hard” reason #1:

Helps you b found

Helps you be found

Why content marketing?Why content marketing?“Hard” reason #2:“Hard” reason #2:

Attract; nurture leads

Why content marketing?Why content marketing?“Hard” reason #3:“Hard” reason #3:

Show off expertis

e

Why content marketing?Why content marketing?“Hard” reason #4:“Hard” reason #4:

Drive prospects to

your web site!

Lead generation/lead Lead generation/lead nurturingnurturing

Using compelling, relevant content, you can attract and nurture leads.

Today, second to Content Marketing, most valuable asset is email opt-in list!

How to build opt-in list?How to build opt-in list?

Outbound: (you find leads)

◦Existing clients◦Prospects (ask first)◦Export Linkedin contacts (ask first)◦Export Outlook contacts (ask first)

Inbound: (leads find YOU passively)

◦Create content giveaways in exchange for email addresses!

What to do with opt-in What to do with opt-in lists?lists?

Email marketing campaigns!◦eNewsletters – include articles from

your white papers, and blogs.◦Keep very informative and interesting.◦ONE call to action at bottom.◦eMarketing blasts – can be to

encourage people to download new content you’ve created (i.e. eBooks, special reports, white papers, recorded webinars, etc.)

Measure your successMeasure your success

Website analytics: increase in Visits, Visitors, and Pageviews month over month, top 5 referrers of organic traffic

E-marketing metrics such as open rates, opt-out rates, # clicks

# new leads, # new prospects, # opt-in’s to eProducts.

Categorize all new biz by lead source.

Measure and adjustMeasure and adjust

Buzz12 resources:Buzz12 resources:

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You can download this presentation at www.slideshare.net/buzz12