Content Marketing 101 –

How Your Business Can

Stand Out In a Crowded

Space

Jordan Scheltgenhttps://www.facebook.com/jscheltgenTwitter: @CaveJordanS

What is content marketing?

Content Marketing is:

“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute

A serious grind.

Why is it important?People read through messaging like, “we always believe in quality.”

People are evaluating content

“Today's business buyers do not contact suppliers directly until 57 percent of the

purchase process is complete.” - Google

What are you creating?

Blogs Infographics Videos

What are you really doing?

So, where do you start?

Start with one.

A small audience is not a bad audience

Grow, one at a time.

The Fallacy of Content Marketing

Disproportionate Results

You have to promote the heck out of your story• Social media

• Influencers• Reposting on other sites

But Jordan, our business is boring.

Make Content People Want to Read• Make truly interesting content• Write things you would want to

share yourself

Community• You’re not selling your service,

you’re selling yourself• Helps you build trust with

community members

Give value before worrying about receiving it from people.

Give before you get: Mention others first

• Give value to other companies before expecting them to mention you.• Entertains your existing

audience

Create relationships with influencers

Create relationships with Influencers who can connect you with audiences

ContactJordan Scheltgen

Jordan@cavesocial.com