Content is King

Samantha (Sam) Bovat & Tom Elliott4Web, Inc. and SimplWeb.comCMS Expo, Denver, CODecember 2008

Agenda

• What’s the purpose of your website?

• How to create a message that supports your message and leads to conversion.

Now that you understand the message part of it…..

• You need to think about how you put your site together.• Stop creating unnecessary

barriers for your visitors.• Review the purpose of your site

again and again until everything you do is based on converting your visitors.

Who is your audience?

• If you don’t know who your audience is, you had better find out.

• This will help you determine the tone and style of your content.

• Understand how they will receive the information you are giving them.

• What you like is irrelevant. It is what your visitors like that is important.

What is the best kind of content?

The kind that:• CLEARLY conveys your message• SUPPORTS your website goals• SHOWS credibility and experience

&• GETS the job done concisely

Don’t Break this Cycle

Purpose drives the message

The message supports the purpose

The purpose supports the overall goals of the site.

*Keep going back to the purpose again and again.

Let’s talk about Flash Intro Pages

• Why do I need one?• Will it enhance or detract from

my marketing message or goals?

• Will it help my visitor take action?

*If your goal is to increase your shoe sales by 15% this year…leave the curtains off the windows of your shop so people can see in even when you are closed. The next time they go by….you get the drift.

How’d They Do?

• Http://www.canoeclub.us

• Before you click through the splash page:• Do you know where you are?• Do you know what to do?

Technology is great unless..

It gets in the way of your message!

Wrap up.

• Well written copy:• Is more effective than bells and

whistles (unless they support message)

• Makes search engines happy.• Gives visitors the directive to

take action.

Content is King!

That’s our story and we’re sticking to it.

www.joomla4web.com/expo

Thank You!

Samantha (Sam) Bovat4Web, Inc.

For these slides:http://www.joomla4web.com/expo

www.4webinc.com www.joomla4web.comsam@4webinc.com

Next Up

Tom Elliott

SimplWeb.com