Ian Lurie @portentint ian@portent.com

CONTENT IS A PRODUCT

CONTENT HAS VALUE HOW WE KNOW IT’S A PRODUCT MAKING A MARKETABLE PRODUCT

portent.co/searchfest13

Yes, like this, no ‘m’.

CONTENT

CONTENT CONTENT CONTENT CONTENT CONTENT

CONTENT CONTENT

CONTENT CONTENT

CONTENT CONTENT

CONTENT

SHIT MARKETERS SAY ABOUT CONTENT

REACH OUT TO INFLUENCERS

ENGAGE THE AUDIENCE

ANALYZE TOPICAL FUDDLEBUDGETS

CONTENT

PROFIT

SEKRIT SAUCE FLOOR 13.5

LAND OF OOO

INNER SPHERE

ASTRAL PLANE

IT'S REALLY COMPLICATED

LOOK HOW HARD I'M WORKING!

CONTENT PROFIT

CONTENT PROFIT

INNER SPHERE

CONTENT IS A PRODUCT. NOT A TACTIC.

CONTENT IS A PRODUCT. NOT A TACTIC. IT IS THE CUSTOMER’S FIRST PURCHASE.

INVESTMENT OF TIME RETURN PISS OFF

- =

INVESTMENT OF TIME RETURN INFLUENCE

+=

COMMITMENT & CONSISTENCY

I'VE BEEN READING YOUR STUFF FOR AGES.

AUTHORITY

YOU GUYS KNOW YOUR STUFF.

LIKING

AND DANG IT, I LIKE YOUR STYLE

RECIPROCITY

your blog has really helped us out

over the years.

30,000 pages 250+ sites

Revenue vs. Reading ease Page speed Traffic Time on page Exit rate Bounce rate …

REVENUE CORRELATION 8,000 PAGES

CONTENT QUALITY

REVENUE CORRELATION 8,000 PAGES

RESPECTING MY TIME

REVENUE CORRELATION 8,000 PAGES

CONTENT IS A PRODUCT.

WHAT MAKES MARKETABLE PRODUCTS?

it's marketing's

fault

MARKETABLE PRODUCTS ARE MARKETABLE CONTENT IS

VALUABLE TRUSTWORTHY MEMORABLE

VALUABLE

A COOL IDEA

THE IDEA CONVINCES ME TO INVEST. MAKE IT GOOD.

TAKE YOUR IDEA JUST A LITTLE SIDEWAYS.

portent.co/titlemaker

THAT LOOKS REALLY INTERESTING. IT MIGHT

BE WORTH MY TIME.

FIT EXISTING CATEGORIES

DENIAL EXPLANATION “YOU SUCK”

- =

ACCESS EXPLANATION AUTHORITY

+=

they're speaking' my language.

CONSUMABLE

4-6 LINES/PARAGRAPH 10-15 WORDS/LINE

JUST USE THIS

GET TO THE POINT. PLEASE.

subsequent to considering that

trend higher the manner in which

in the event that

after because grow how if

REVENUE CORRELATION 8,000 PAGES

AH, I'M ABSORBING THIS. IT MAKES SENSE. IT IS

WORTH MY TIME!

SPECIALIZED

FEWER HUGE LISTS UXMAG

MORE DEEP DIVES ME

HUGE LISTS HIGH TRAFFIC LOW VALUE NOT SCALABLE

DEEP DIVES TARGETED TRAFFIC HIGH VALUE MORE SCALABLE

“I just need pageviews.”

INVESTMENT OF TIME RETURN PISS OFF

- =

9

236

GOALS

9 23

129 286

236 59

201 35

GOALS LINKING DOMAINS

TWEETS LIKES

WHICH ONE’S EVERGREEN?

BUT… 5X THE TRAFFIC TO THE MASSIVE LIST

TAKE THE LIST. WRITE ONE DETAILED POST ABOUT EACH ITEM.

DEPTH = AUTHORITY DEPTH = MORE TIME SPENT DEPTH = REAL VALUE

AWESOME. THIS TELLS ME EVERYTHING I NEED TO

KNOW.

INVESTING MY TIME REALLY PAID OFF...

…if these guys are for real.

TRUSTWORTHY

WIBBLEY-WOBBLEY, TRUSTY-WUSTY STUFF.

PROMINENCE INTERPRETATION TRUST

+=

HOLY CRAP!!! REALLY? TRUST

+=

HOLY CRAP!!! + REALLY?... =

HOLY CRAP!!!! REALLY?

- =

THE GUTS

COMPRESS IMAGES. PLEASE.

COMPRESS IMAGES. PLEASE. PRETTY PLEASE.

75kb

RESPECTING MY TIME

REVENUE CORRELATION 8,000 PAGES

IMPUTED VALUE

2:1

SPIT AND POLISH

I WAS DREADING ORDERING MY MARK VI

VIPER ONLINE. BUT THIS SITE IS SO SOLID, I FEEL

BETTER NOW.

I'm gonna remember

this.

…damn...

MEMORABLE AJ KOHN

WHERE NOT WHAT

MAKE THE PLACE EASY TO REMEMBER

VALUE LOCATION FAIL

- =

VALUE LOCATION WIN

+=

WEB SITE BLOG

AVOID.

MAKE THE BLOG PART OF YOUR SITE

“OH, YEAH, I SAW THAT POST ON BLOG.SITE.COM/CATEGORY/REALLY-LONG-KEYWORD-STUFFED-FILENAME.HTML”

“OH, YEAH, I SAW THAT POST ON FOO.COM”

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i read that great article on

fertwanglers on willywonka.com...

CONTENT PRODUCT

FANTASTIC CONTENT IS MEMORABLE, VALUABLE AND TRUSTWORTHY.

CONTENT HAS VALUE HOW WE KNOW IT’S A PRODUCT MAKING A MARKETABLE PRODUCT

@PORTENTINT IAN@PORTENT.COM

WWW.PORTENT.COM/BLOG

PORTENT.CO/searchfest13

THROW MONEY

um. can i have my skull back now?

@PORTENTINT IAN@PORTENT.COM

WWW.PORTENT.COM/BLOG

PORTENT.CO/searchfest13

THROW MONEY