Consumer behavior and mobile payments for tech map amsterdam

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Transcript of Consumer behavior and mobile payments for tech map amsterdam

We don’t see things as they are, we see them as we are...

Tuesday, June 7, 2011

Twitter: @szwerink

Tuesday, June 7, 2011

Tuesday, June 7, 2011

Changing Society

Tuesday, June 7, 2011

Changing Society

Mobile Payments

Tuesday, June 7, 2011

Changing Society

Tuesday, June 7, 2011

Tuesday, June 7, 2011

How did a journalist get his news? How long did this take him?

Tuesday, June 7, 2011

Who is still going to a record store to discover new music?

Tuesday, June 7, 2011

To a realtor to check the houses in your neighborhood?

Tuesday, June 7, 2011

Did we really go to the bank for every transaction?

Tuesday, June 7, 2011

Were we really shopping in a supermarket?

Tuesday, June 7, 2011

There is a new generation coming...

And they have different knowledge, skills and ways of working

Tuesday, June 7, 2011

Knowledge, skills and ways of working these guys can’t manage

Tuesday, June 7, 2011

Because they were there when this was world news:

Tuesday, June 7, 2011

But they don’t know any better, they have not experienced ‘back in the days’, they

grew up with it...

Tuesday, June 7, 2011

Technology and ambition are teaming up!

Tuesday, June 7, 2011

..and these guys think it won’t go that fast.. 

Tuesday, June 7, 2011

But is going that fast!

And there is almost nothing the older generation can do to keep up...

Tuesday, June 7, 2011

Mobile Payments

Tuesday, June 7, 2011

Mobile Payments

Tuesday, June 7, 2011

ARE WE STILL IN CONTROL OF OUR DATA,

TRANSACTIONS AND ID?

Tuesday, June 7, 2011

ARE WE STILL IN CONTROL OF OUR DATA,

TRANSACTIONS AND ID?

ARE FINANCIAL TRANSACTIONS

FUN?

Tuesday, June 7, 2011

WHY NOT???

Tuesday, June 7, 2011

Tuesday, June 7, 2011

Isn’t it time to

CLAIM

YOUR

TRUE

IDENTITY

Tuesday, June 7, 2011

Tuesday, June 7, 2011

Isn’t it time to

CONTROL

YOUR

TRANSACTIONS?Tuesday, June 7, 2011

Tuesday, June 7, 2011

Isn’t it time to

MONETIZE

YOUR

DATA?Tuesday, June 7, 2011

Tuesday, June 7, 2011

We see a world where people are the owner of

their money, information and identity.

Tuesday, June 7, 2011

We see a world where people are the owner of

their money, information and identity.

A world where ones actions are rewarded and the financial boundaries of micro-payments are

resolved.

Tuesday, June 7, 2011

We see a world where people are the owner of

their money, information and identity.

A world where ones actions are rewarded and the financial boundaries of micro-payments are

resolved.

Resulting in an economy that is bigger and more diverse created out of the equality of trade and

information.

Tuesday, June 7, 2011

Tuesday, June 7, 2011

We strive to give back control to the consumer and

the merchant by making transactions free of charge,

social and fun

Tuesday, June 7, 2011

- Consumers -

Tuesday, June 7, 2011

For consumers this means taking

control over their own money,

information and identity and

having fun while performing

transactions and capitalizing

their own information and

identity

- Consumers -

Tuesday, June 7, 2011

- Merchants -

Tuesday, June 7, 2011

- Merchants -

Every merchants will get

free transactions and is

empowered with new

marketing tools and

access to a breadth and

depth of information

unimaginable before.

Tuesday, June 7, 2011

Fast, easy to use and for everybody accessible..

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

The supplying party must have the right profile

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

The supplying party must have the right profile

Telcom Providers & Social platforms do not have the right profile

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

No additional hardware

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

Ensure complete privacy

What are the key success factors for mobile payments?

Tuesday, June 7, 2011

Current situation?

Tuesday, June 7, 2011

Current situation?

Internet usage in NL:•92% penetration•71% connects every day

Tuesday, June 7, 2011

Current situation?

Internet usage in NL:•92% penetration•71% connects every day

Broadband Internet (penetration):•NL = 93 %•EU average = 54%

Tuesday, June 7, 2011

RFID / NFC Technologie•Widely discussed but still years away from introduction• Is no prerequisite for mobile payments•Window of opportunity at least 2 years

Tuesday, June 7, 2011

Mobiel•>100% penetration•52% under 25 doesn’t feel connected with the world without mobile phone•>200.000 iPhone apps available

Tuesday, June 7, 2011

But how are we going to make money??

Tuesday, June 7, 2011

But how are we going to make money??

With a revolutionary

business model!Tuesday, June 7, 2011

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Tuesday, June 7, 2011

This transaction costs 21 cents

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Tuesday, June 7, 2011

This transaction costs 21 cents

But is worth 100x more when digitalized and personalized.

Let aside if you can also contact the customer directly

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7 5 4 5 H N E n s c h e d et e l : 0 5 3 4 3 1 0 4 3 1f a x : 0 5 3 4 3 1 0 4 3 2

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Tuesday, June 7, 2011

Multi Sided Platform

Tuesday, June 7, 2011

Multi Sided Platform

- Brings together two or more distinct but interdependent groups of customers

Tuesday, June 7, 2011

Multi Sided Platform

- Brings together two or more distinct but interdependent groups of customers

- Can only be of value to one group of customers only if the other groups of customers are also present.

Tuesday, June 7, 2011

Multi Sided Platform

- Brings together two or more distinct but interdependent groups of customers

- Can only be of value to one group of customers only if the other groups of customers are also present.

- Creates value by facilitating interactions between the different groups.

Tuesday, June 7, 2011

Multi Sided Platform

- Brings together two or more distinct but interdependent groups of customers

- Can only be of value to one group of customers only if the other groups of customers are also present.

- Creates value by facilitating interactions between the different groups.

- Grows in value to the extent that it attracts more users, a phenomenon known as the “Network Effect”.

Tuesday, June 7, 2011

Multi Sided Platform

- Brings together two or more distinct but interdependent groups of customers

- Can only be of value to one group of customers only if the other groups of customers are also present.

- Creates value by facilitating interactions between the different groups.

- Grows in value to the extent that it attracts more users, a phenomenon known as the “Network Effect”.

Tuesday, June 7, 2011

WE ARE ICE BREAKERS

Tuesday, June 7, 2011

WE ARE ICE BREAKERS

Tuesday, June 7, 2011

YOU ALSO HAVE TO BE AN ICE BREAKER!

Tuesday, June 7, 2011

- An icebreaker makes his way through the old frozen system.

YOU ALSO HAVE TO BE AN ICE BREAKER!

Tuesday, June 7, 2011

- An icebreaker makes his way through the old frozen system.

- An icebreaker leads his followers safely through all these

changes.

YOU ALSO HAVE TO BE AN ICE BREAKER!

Tuesday, June 7, 2011

- An icebreaker makes his way through the old frozen system.

- An icebreaker leads his followers safely through all these

changes.

- An icebreaker breaks the tension and will make you feel at

home.

YOU ALSO HAVE TO BE AN ICE BREAKER!

Tuesday, June 7, 2011

I have tried to tell you a remarkable story. Did you

like it?

Please share it!

Thank you!

@szwerinkZMAZZ

Tuesday, June 7, 2011