Post on 11-Apr-2017
Sports Entertainment Electronics Telecomm Newspapers/Mags Financial Srvs. Apparel Healthcare/Pharm. Household prod.
0.270.270.310.32
0.410.430.450.460.470.48
0.570.570.57
0.630.67
0.740.790.79
c a t e g o r y e n g a g e m e n t
You go to a company Facebook page and like the company
You like a post by a company on Facebook
You click a Facebook Like button widget 48%
50%
39%
42%
41%
46%
10%
9%
15%
Always Sometimes Never
b r a n d l o y a l t y
Entertainment Creative outlet Gaming How-to info Following celebrities Dating
0.16
0.35
0.450.47
0.640.67
0.17
0.34
0.450.43
0.590.63
0.13
0.39
0.47
0.54
0.730.76
Parents Non-parents Total
o l d e r E N A G E M E N T
More likely to work
out at a club
More likely to attend
a pro sports event
More likely to give opinion
on politics, current events
Already follow a celebrity
More likely to give
opinion about TV programs
More likely to go on a date
More like to be heavy
spenders on clothing, accessories
Already follow a brand
More likely to be heavy
spenders on music0.75
0.53
0.47
0.45
0.33
0.32
0.26
0.19
0.18
NATE
Age: 18-34
Education: High School
Watches: Gotham
Eats: Subway
Content: Galleries
ELLEN
Age: 24-44
Education: College
Watches: Big Bang Theory
Eats: Family Dinners
Content: Editorial
P R E S S R O O M V I P