Bianca ShiEmelina Berkshire

Ong Wan-JunRita Tekle

ATLANTIC STREET CENTERFinal Presentation

1. INTRODUCTION

2. STRATEGY

3. RESEARCH

4. RECOMMENDATIONS

5. CONCLUSION

BACKGROUND

]

DELIVERABLES

1. Org Chart2. Job

Descriptions3.Incentivemethods

4. Internal Communication

Platform

OPPORTUNITIES

1. INTRODUCTION

2. STRATEGY

3. RESEARCH

4. RECOMMENDATIONS

5. CONCLUSION

Niche market

Cost containment

BUSINESS STRATEGY

NICHE MARKET

COST CONTAINMENT

niche market

costcontainment

1. INTRODUCTION

2. STRATEGY

3. RESEARCH

4. RECOMMENDATIONS

5. CONCLUSION

What are good incentives?

How can we improve communications?

Who is doing what?

QUESTIONS

METHODS

interviewsAll-staff survey

Financial analysis research

IndependentManagement

Outdated job descriptions

Ineffective communication

FINDINGS

Room for improvement

on website

Large reliance on government

funding

1. INTRODUCTION

2. STRATEGY

3. RESEARCH

4. RECOMMENDATIONS

5. CONCLUSION

RECOMMENDATIONS

efficiently

Grow revenues

Operate

Increasing ROLE CLARITY : Finish updating Job Descriptions

Increasing EMPLOYEE MOTIVATION: Employee Professional Development Plan

Improving INTERNAL COMMUNICATION: Bi-Annual Management Retreats

Improving INTERNAL COMMUNICATION: Online work platform for collaboration

PODIO

Implement

Improving INTERNAL COMMUNICATION: Monthly newsletters

mailchimp

Implement

Improving INTERNAL COMMUNICATION: Employee satisfaction surveys

RECOMMENDATIONS: Blog

efficiently

Grow revenues

Operate

Employees are motivatedINTRINSICALLY

motivategreat work recognition employees

Introducing low-cost INCENTIVE METHOD: start a company blog

RECOMMENDATIONS

efficiently

Grow revenues

Operate

Increasing WEB TRAFFIC: Re-evaluate SEO strategy

Increasing WEB TRAFFIC: Implement Google Analytics

Implement Analytics

Improving FUNDING RESOURCES:Diversify funding

1. Leverage 81% ratio

2. More outreach &

requests

3. Utilize Board of Directors

4. Follow-up with

promised funds

75% government

funding

1. INTRODUCTION

2. STRATEGY

3. RESEARCH

4. RECOMMENDATIONS

5. CONCLUSION

efficientlyGrow

revenuesOperate

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