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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 1
Rick Huijbregts, Cisco (Twitter @ CiscoSCRE)
Change the way We Design, Build, and Operate Real Estate, Together
Connected Buildings, Unlocking the Power of the Network
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 3
Pace of Innovation Accelerating
Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004
0
Cellular PC Internet Television Radio VCR Electricity Telephone Automobile
200 30 40 50 60 70 80 90 100 110 120 130 1400
20
40
60
80
100
10
Per
cent
age
Pen
etra
tion
of P
oten
tial
Wor
ld M
arke
ts
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 4
The Internet of Things
Source: Forrester Research
14Billion
20032001 2004 2005 2006 2007 2008 2009 20102002
300 Million
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 5
The New World Today, Social Networking
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 6
The Future of Bandwidth
Total = 15 TB per User per Month
Media Streamers
162 GB/month
3DTV / HDTV
13 TB/month
Smart Phones
500 MB/month
Tablets / eBooks
1 GB/month
TelePresence
2 TB/month
Gaming
45 GB/month
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 7
2008 Annual IP Traffic 2013
The Future of Bandwidth
2/3rd Zettabyte
Result: Explosive Growth of IP Traffic
525% Growth
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 8
Video, Mobile, Cloud to Dominate Growth2008–2013
Traffic Mix of Tomorrow Fundamentally DifferentSource: Cisco Visual Networking Index—Forecast, 2008-2013
2008 Annual IP Traffic 2013
2/3rd Zettabyte
525% Growth
Video90% Consumer Traffic
Mobility6600% Traffic Growth
Cloud300 + % Market Growth
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 9
1997 2010
Routing
Source: List Pricing, Cisco Core Routers
93% Core Routing
2000 2002 2004 2006
$ pe
r G
ig
Driving Down Cost per Gig
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 10
Speed and Capacity is Everything
Cisco Launched new Routing capability
o The entire printed collection of the Libraryof Congress to be downloaded in justover one second
o Every man, woman and child in Chinato make a video call, simultaneously
o Every motion picture ever createdto be streamed in less thanfour minutes
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 11
Customer Needs
Changing
Customer Needs
Changing
Quality
Personalized
Virtual
Global
InnovativeSimple
Customer Needs are Evolving
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 12
Don’t Irritate YourNew Boss
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 13
A. Employee ‘badges’ in via a centralized touch-screen which shows PVO office/Cube availability and selects an office/cube.
B. Following actions then happen automatically:
1. Lighting adjusts2. Heating adjusts3. Blinds adjust4. IP Phone logs in5. Large LCD shows
personalised pictures & pages
6. Webex shows employee
present in office7. Small LCD outside office
updates office presence with employee name
A
7
1
2
3
5
64
Personal Virtual Office
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 14
Office Resource Management
14
Case created & case ID displayed on
Phone
View Meeting Details on Phone
Adjust Room Temperature
User Reports problem using Phone
User schedules Meeting Room
User locates room using info on Digital Signage
Adjust Room Lighting Levels
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 15
Visitor Management / Asset Tracking
Identifies employees, visitors, and VIP's
Physical tracking and emergency alarm services
Increased visibility leads to reduced ‘losses’ of assets
15
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 16
On-demand resource enablement
E.g. With integration to the calendaring tool, activation of lights, lifts, and, HVAC during extended hours or weekends
Increased Energy Savings
Provides scope to add new presence based services in future.
16
Presence-based Smart Services
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 1717
Telepresence
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 18
Business Video
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 19
Innovation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 20
Solutions and Services Provide Significant Business Value
EXPERIENCE
Wireless
Security
Data Center
Firewall
Storage
Auto QoS
Dynamic DeviceDiscovery
IntelligentLAN Switching
Unified Communications
Video
IntelligentTraffic Routing
Network Access Control
Cisco Works
HVAC
Elevators
ParkingManagement
BMS
Lighting
FireDetection
AccessControl
EnhancedPower Management
Wi-Fi Networking
Energy Management
24/7 Monitor
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 21
Service Delivery Platform Ties it All Together!
Cisco Service Delivery Platform
Wireless
Security
Data Center
Firewall
Storage
Auto QoS
Dynamic DeviceDiscovery
IntelligentLAN Switching
Unified Communications
Video
IntelligentTraffic Routing
Network Access Control
Cisco Works
HVAC
Elevators
ParkingManagement
BMS
Lighting
FireDetection
AccessControl
EnhancedPower Management
Wi-Fi Networking
Energy Management
24/7 Monitor
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 22
The Building Information NetworkProviding Opportunity with One Network
```
Interactive Media
Digital Signage
Wireless
Tenant Services
High Speed Internet
Unified Communications
IP Telephony
Building Systems
HVAC Sensors
Fire Control
Elevators
Lighting
Energy Management
Video Security
Maintenance Management
24/7 Monitoring
`Monitoring
`Control
Submit
Dashboards
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Net
wo
rk a
s a
P
latf
ormConverge
Disparate Networks
Smart Bldg Gateway
SwitchRouter
Access Analyze Act
Sys
tem
s &
O
per
atio
ns
Flexible System
Integration
En
terp
rise
A
pp
lica
tio
ns
&
Clo
ud
Ser
vice
sOpen XML/SOAP
Partners
IT Building Green Tech
The New ParadigmSeparation of Traditional Businesses
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 24
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 25
Conventional Cabling Converged + BMS Cabling$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
BMSVideoVoiceData
16% Reduction on Cabling CAPEX
No voice cabling is required in Converged Cabling
Video/BMS converged to single cabling system
CAPEX, Cisco Bangalore HQ
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 26
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
o Access, monitor, measure, report, control
o Energy management
o Automated demand response
o Carbon trading
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 27
Lights Out
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 28
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
$1.02
o Process streamlining and automation
o Real-time reporting
o Optimizing and minimizing call-center
$0.1818%
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 29
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
$1.02
o Moves, adds, and changes (plug and play)
o Recording, searching, and finding
o Centralized operations
o Integration (process, access, emergency responders)
$0.1818%
$0.3225%
$1.32
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 30
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
$1.02
o Continuous commissioning
o Automatic fault detection (~ now internet application)
o Integration with M&M Enterprise app (automate)
$0.1818%
$0.3225%
$1.32 $3.12
$0.4514%
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 31
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
$1.02
o Smart Bath-rooms
o On-demand service, monitoring
o Tracking personnel and equipment
$0.1818%
$0.3225%
$1.32 $3.12
$0.4514%
$2.27
$0.136%
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 32
Utilities
$2.84
$0.7125%
$13.69Source: DTZBarnicke * BOMA
Impact on Operations
Admin Security Maintenance Cleaning Fixed Expense
$1.02
$0.1818%
$0.3225%
$1.32 $3.12
$0.4514%
$2.27
$0.136%
$3.12
11% + OPEX REDUCTION
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 33
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
25% 75%
Lifecycle Cost
Effort
Building and workplace design current entry
IT network designcurrent entry too late!Integrated building,
workplace, and IT design proposed entry
Facilitate Early Integration
Strategy
Design
Construction
Operations
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 35
o Open up new business modelso Maximize resources and productivity, any
device, anywhere, anytimeo Reduce costs, operational efficiency
Customer ValueAn Architectural Approach
Bestof BreedProducts
Solutions = Systems + Services
Borderless NetworksSystems
Why Cisco Architecture?o Holistic Architectural Vision for the Networko Significant R&D Investment for System Level
Testing and Integrationo Clear Roadmap to Borderless Networks, SCRE
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 36
Increase Performance
Minimize Environmental Footprint and Energy Consumption
Superior Design, Flexibility
Reduce Costs
Cater to next-gen Users
ExpectGet
Save
MOREReal Estate
From Your
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID 37