Post on 22-Mar-2020
Advertising/Public Relations Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Knowledge: Advertising professionals and public relation practitioners demonstrate the ability to work with various audience and client types, evaluating the needs of their organizations and determining the best practices in which to implement integrated and communication marketing plans. Character: Advertising professionals and public relation practitioners prepare to work in these fields that are surrounded with ethical dilemmas and interpersonal
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
constraints, realizing that the integration of faith and learning will be effective in career success. Skills: Advertising professionals and public relation practitioners utilize the qualitative skills of observation and interviewing, knowing that writing, public speaking, and developing original content shows competence in their given fields.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Bachelor of Fine Arts - Digital Arts Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A Digital Arts graduate is knowledgeable of media regulation, ethics, and copyright in relation to communicating through digital means to impact the Church and society globally. Knowledge: A Digital Arts graduate understands proper visual and digital communication strategies, including aesthetic principles, writing for specific mediums, storytelling, audience analysis, and client communications. Skills: A Digital Arts graduate
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
effectively uses the latest tools to produce goal-oriented communication pieces involving websites, video, audio, graphics, and photography.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Bachelor of Fine Arts - Film Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A Film and Broadcasting graduate communicates through video and film as an artist/producer who extends his/her values and faith into the work responsibly in regards to the law, aesthetic principles, and audience best interests. Knowledge: A Film and Broadcasting graduate exhibits knowledge of film and television history with its impact on culture and society, aesthetic principles related to media elements, and techniques used
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
in modern film/video production. Skills: A Film and Broadcasting graduate effectively produces films and video using various creative and production skills, which include writing, directing, performing, photographing, and editing.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Communication Arts Education Communication Department
Chair: Dr. Cameron Pace Spring 2016
Assessment What is Evaluated (Learning Outcomes and Goals)
When administered
Analysis of fairness, consistency and accuracy
Criteria Schedule for Review
Initial Programs-Candidate
The Education Student will:
MoGEA- Missouri General Education Assessment
-Demonstrate academic preparation in the appropriate content area
Entry level. Required for entry into education program; EDUC 225
Instrument reliability and validity insured by Pearson.
Currently set at -1 for EU; panel based cut score of 220 will be implemented upon statewide decision by DESE
Teacher Education Committee-September
MEP- Missouri Educator Profile
-Exhibit appropriate professional dispositions
Entry level Required for entry into education program
Instrument reliability and validity insured by Pearson
No set criteria-used for informational purpose and advising
By advisor- when needed
Clinical Experience (Formative)
-Demonstrate academic preparation in the appropriate content area, -Identify and implement research based pedagogical instructional strategies -Exhibit appropriate
At the completion of each practicum experience. Level I-entry Level II-mid program Level III-pre-student teaching
Reliability and fairness assured by standard use of evaluation rubric by cooperating teacher and university supervisor
Candidates must receive a grade of A or B on all clinical experience evaluations.
Director of Clinical Experience/Course Instructor-each semester Teacher Education Committee-January
professional dispositions -Demonstrate culturally responsive teaching Character: A communication arts educator understands the power of mediated communication and models ethical, legal, accurate communication practices, requiring students to honestly, sensitively and fairly serve audiences’ best interests.
MEES- Missouri Educator Evaluation System (Summative)
-Demonstrate academic preparation in the appropriate content area, -Identify and implement research based pedagogical instructional strategies -Exhibit appropriate professional dispositions -Demonstrate culturally
Exit level-Student Teaching
Instrument reliability and validity assured by DESE
Currently at 1; final criteria still being determined by DESE
Not yet determined-waiting for final forms from DESE
responsive teaching Skills: A communication arts educator demonstrates mastery of communication and media creation and production, principles and technology, leading students in the classroom to achieve proficiency in these skill domains.
MOCA- Missouri Content Assessment
Knowledge: A communication arts educator exhibits knowledge of professional communication practices, theories, content production and regulation in publishing and media and effectively teaches these concepts in the classroom. -Demonstrate academic preparation in the
Exit/Licensure levels
Instrument reliability and validity assured by Pearson
State passing score on appropriate specialty area test.
Teacher Education Committee-April and November
appropriate content area
Assessment What is evaluated
When Administered
Analysis Criteria Schedule for Review
MoPTA-Missouri Preservice Teacher Assessment
Demonstrate academic preparation in the appropriate content area, -Identify and implement research based pedagogical instructional strategies -Exhibit appropriate professional dispositions -Demonstrate culturally responsive teaching
Licensure Level Student teaching
Instrument reliability and validity assured by ETS
Score of 1 on each element-total score of 11: Standard setting scheduled for June 2016
Teacher Education Committee-October
PCP Professional Competency Profile
-Exhibit appropriate professional dispositions
Exit Level Reviewed by faculty
completion Course faculty-upon completion
Initial Programs-Unit
Annual Performance Report (APR)
-Academics -Field and Clinical Experiences -Candidates to Beginning Educators -Operations and Resources
Ongoing Report reliability and validity assured by DESE
Varies by data point
DESE-annually Teacher Education Committee-February
Course/Faculty Evaluations
Faculty/course effectiveness Unit operations
End of semester
Annually reviewed with individual faculty members and Education Dept. Chair. Areas showing an obvious weakness are focus of goal-setting.
Meeting expectations of university dean and department chair.
Faculty and Department Chair-during annual performance review
Senior Exit Survey
Student satisfaction with university experience-disaggregated by major
Annually-spring
Data sent to department chair
NA TBD
Graduate Survey DESE
Post-graduation level
Instrument reliability and validity assured by DESE
Still being determined by DESE
Teacher Education Committee-March
Employer Survey DESE
Post-Graduation level
Instrument reliability and validity assured by DESE
Still being determined by DESE
Teacher Education Committee-March
Communication Studies Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A Communication Studies graduate communicates effectively, through a variety of means from speaking and writing to the use of various types of media, with consideration to the audience, message, ethics, and results as being integral to the process. Knowledge: A Communication Studies graduate exhibits knowledge of the field as an informed generalist who understands the strategies, methods, and purposes of communication while using the most effective means to reach
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
a specified audience. Skills: A Communication Studies graduate demonstrates a mastery of interpersonal and media-related communication skills, such as speaking, writing, and producing of media, with the purpose of effectively and strategically communicating to an audience.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Digital Arts Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A Digital Arts graduate is knowledgeable of media regulation, ethics, and copyright in relation to communicating through digital means to impact the Church and society globally. Knowledge: A Digital Arts graduate understands proper visual and digital communication strategies, including aesthetic principles, writing for specific mediums, storytelling, audience analysis, and client communications. Skills: A Digital Arts graduate
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
effectively uses the latest tools to produce goal-oriented communication pieces involving websites, video, audio, graphics, and photography.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Film and Broadcasting Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A Film and Broadcasting graduate communicates through video and film as an artist/producer who extends his/her values and faith into the work responsibly in regards to the law, aesthetic principles, and audience best interests. Knowledge: A Film and Broadcasting graduate exhibits knowledge of film and television history with its impact on culture and society, aesthetic principles related to media elements, and techniques used
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
in modern film/video production. Skills: A Film and Broadcasting graduate effectively produces films and video using various creative and production skills, which include writing, directing, performing, photographing, and editing.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.
Multimedia Journalism Program Assessment Plan Communication Department
Chair: Dr. Cameron Pace Spring 2016
Learning Outcomes
Assessment Administered Criteria Plan for Review (Timeline &
Person Responsible)
Character: A multimedia journalist uses the power of the media to serve the best interests of audiences; demonstrates sensitivity to sources and audiences; does not manipulate, coerce or exploit; is committed to ethical, legal and accurate storytelling; and avoids real or perceived conflicts of interests. Knowledge: A multimedia journalist is an informed generalist, exhibiting knowledge of diverse media and content, demonstrating adaptability in a variety of
Senior Seminar Portfolio
Senior Capstone
Project
End of Program: End of either fall or spring senior semester with presentation
given to faculty committee
Criteria will be determined
after first administration
of newly developed
rubrics
Develop Rubric to use for
Capstone May 2016 and Portfolio
December 2016
reporting contexts and staying informed on topics on which the journalist regularly reports. Skills: A multimedia journalist masters reporting, writing and editing using appropriate tools and technology to stay relevant to media professions and media audiences.
Communication Senior Capstone Project Assessment
Student Name:
4 – Exceeds expectations 3 – Fulfilled minimum expectations 2 – Approaching standard 1 – Below Standard
____ Preparation – Student met goals in a timely manner, met advisor on a regular basis, and showed initiative in the process of the Capstone project.
____ Demonstrated Core Learned Skills – Student’s project demonstrated skills and theory learned in their core Communication classes.
____ Demonstrated Learned Skills in their Major – Student’s project demonstrated skills learned in their Major classes. The completed Capstone project is representative of their field of study.
____ Demonstrated Learned Theory – Student’s project demonstrated theory learned in their previous classes. The completed Capstone project is representative of the theoretical principles supporting their field of study.
____ Professional Level of Project – Student’s project is of the quality of similar works in the professional field.
____ Presentation – Student’s Capstone presentation was professional, informative, creative, and demonstrated preparedness.
Communication Senior Seminar Portfolio Assessment
Rubric for assessment:
1. The portfolio includes materials that show the
students strengths, abilities and skills.
2. The materials presented in the portfolio are
indicative of the range of coursework
accomplished by the student.
3. The portfolio includes both resume’ and
appropriate captions with materials that list and
explain their experience and related knowledge.
4. The portfolio is organized and tailored to
effectively communicate to the audience desired
by the student as they seek employment after
graduation.
5. The portfolio has a professional look and
demonstrates the variety of accomplishments
generated through their learning of
communication at Evangel.
6. The portfolio demonstrates proficiency and
learning in the area of expertise relating to the
student’s program of study.
The rubric will have four levels based the how well the finished project meets the objectives and statements of the rubric: exemplary, proficient, developing, and unacceptable or incomplete.