Connected Innovation at General Mills

Connected Innovation at General Mills Mike Helser, Ph.D.

Mike Antinone, Ph.D.

General MillsGeneral Mills

• World’s 6th largest food company

• $15+ billion in FY09 net sales*

• 30,000 employees

• Marketed in more than100 countries

*Includes proportionate share of JV sales

18691866 1921 1924 1928 200119411903 19901951

Delivering Innovation Since 1866Delivering Innovation Since 1866

20082005

Championship Brands

Invention Model

Connection Model

The lab is my world

The world

is my lab

Colleagues

Suppliers

Universities

Other Industries

FoodManufacture

rs

Government Labs

Why “Connected Innovation”?

Internal Collaboration

Collaboration with Trusted

Partners

Collaboration with New Partners

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Open Innovation Model

TechnologySolution

Product

Technology

Connected Innovation Solutions

Solutions: Technologies Technical

Expertise Ready-To-Go

Products

• PROFESSIONAL • SOCIETIES

• SME’s

• ENTREPRENEURS

• TRADE• SHOWS

• RESEARCH• INSTITUTES

• ALUMNI

• UNIVERSITIES

• INTERNAL • ROLODEX

• CONSORTIA

• GOV’T • AGENCIES

Making ConnectionsMaking Connections

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How We Will Make ConnectionsHow We Will Make Connections

Inviting Through Networking Inviting Through GWIN

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Inviting Contact through NetworkingInviting Contact through Networking

(Leverage iNNo360)

“Viral” Campaigns

(Leverage iNNo360)

Innovation Opportunity Brief

Inviting Contact through G-WIN

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Sharing Your Novel or Unique IdeaSharing Your Novel or Unique Idea

Sharing Our Key Needs

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Matching Talent with NeedsMatching Talent with Needs

Contact Info

Bio

Key Words

Academic Publications

Patents

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Joining the G·WIN Network!Joining the G·WIN Network!

www/generalmills.com/win

Enter the G·WIN web site and register

Leave us your business card and attach the brief bio form

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G·WIN Registration PageG·WIN Registration Page   

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Why Partner With UsWhy Partner With Us

Bringing all the pieces together

Leveraging Your Idea

With Our ExpertisePowerful Global BrandsMarketingBrand DesignManufacturing and Distribution ScaleTechnical Assistance

Flexible Partnering ModelFlexible Partnering Model

Guiding Principles

• Nimble

• Transparent

• Mutually beneficial

• Build on-going relationship

Partner Needs

GMI Needs

Connecting with Suppliers

Connecting with Universities

Connecting with Companies

Connecting with New Geographies

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Areas of Interest to General MillsAreas of Interest to General Mills

Health• Reduce Sodium, Sugar and Fat

• Deliver Targeted Health Benefits– Heart Health, Weight

Management, Immunity, Cognition, Digestion

• Whole Grain & Fiber– New Claims based on Clinical

Research– Improved functionality; Lower Cost

• Simplify Ingredient Labels– New natural alternatives

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Areas of Interest to General MillsAreas of Interest to General Mills

Sustainability• Reduce Environmental Impact

– Packaging, Waste, Water, Energy, Green House emissions

Cost Reduction• Technology to Enable Cost

Savings– Ingredients, Formulation,

Manufacturing, Packaging

Product Innovation• Ready to Go Products

Thank YouThank Youwww.generalmills.com/

WIN

(763) 764-4946 (GWIN)

G-WIN@genmills.com