AllFacebook ConferenceBerlin, 05.12.2011

Stefan LaenginVP Europe, Adtelligence

Social personalization

engine for ecommerce

Real time insights and research

Social network trading desk for

advertisers & agencies

Sell Side Platform for publishers

Social Targeting Ad ServingBusiness

IntelligenceBilling & Payment

Analytics & Reporting

SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING

DATA FUSION LAYERADTELLIGENCE

Platform

EnablingPersonalizationThroughFacebook Connect

Custom Web Pages are delivered to individuals based on explicid or inferred inputs.

PERSONALIZATION

PERSONALIZATIONSOCIAL COMMERCE

Helping people buy where they connect...

...and connect where they buy.

Social Commerce

WHY PERSONALIZATION MATTERS

Enabled by external tools allows retailers to increase relevancethrough activities like matching cross-sells to customers based oninterests or customizing clickstream paths based on previous purchase, visit histories, etc.

More Relevance More Revenue

HOW IT WORKS

Time on SiteKeyword SearchesCustomer Reviews

Location IDProduct attributes

Merchant-driven rulesClicks, Sales, Margin

External Data

INPUT ALGORITHM

Collaborative filteringChoice modeling

Simple data miningetc.

OUTPUT

PersonalizedProducts

OffersDesigns

InformationUsability

FunctionsRecommendations

FACEBOOK CONNECT MAKES YOUR LIFE EASIER...

Social networks

CRM data

Data exchanges

Shop baskets

...EXPANDS RANGE OF PERSONALIZATION..

Time on SiteKeyword SearchesCustomer Reviews

Location IDProduct attributes

Merchant-driven rulesClicks, Sales, Margin

External Data

INPUT ALGORITHM OUTPUT

Collaborative filteringChoice modeling

Simple data miningetc.

PersonalizedProducts

OffersDesigns

InformationUsability

FunctionsRecommendations

Friends activityFriends opionsFriends reviews

Friends likes

Interests & LikesDemografic data

ActivitiesFriends/Network

... AND ENABLES MARKET RESEARCH

1

3 4

2

Companies already started.

Customize?

What`s aboutdelivering

personalized products, designs,

functions, etc?

OUTPUT

PersonalizedProducts

OffersDesignsModuls

UsabilityFunctions

RecommendationsMarket researchFriends activityFriends opionsFriends reviews

Friends likes

Facebook Login or Sign up Experience a

website tailored to you.

Source: North American Technographics®

AND:

Userswant it!

146%

328%

114%

191% 221%

Time:~12 weeks

Conversions New Customers

A/B Testing

Live data from one of our German eCommerce clients

OUTSTANDING RESULTS

„Ich glaube Ihnen die Wirkung und den Nutzen von Facebook Connect - aber das ist für uns nicht relevant - nur knapp 4% loggen sich über Social Sign-On ein.“

BUT:

Big German ECommerce Website

MORE INSIGHTS MORE RELEVANCE = MORE REVENUE

THE BENEFITS AGAIN

The question is not how many connectors we have now - if Facebook Connect is beneficial we should incentivize the Sign-On.

Enabling Perzonalization Through Facebook Connect brings you higher performance!

THANK YOU