Conference 2011Teaching with Technology SpringTeaching with Technology Spring

University of South Carolina - UpstateUniversity of South Carolina - UpstateSNPA 302 Nonprofit Administration and LeadershipSNPA 302 Nonprofit Administration and Leadership

John T. Long, Ph.D.John T. Long, Ph.D.

After the Academy - What Next? After the Academy - What Next? Using Digital Storytelling in the ClassroomUsing Digital Storytelling in the Classroom

2008 Competencies 2008 Competencies Nonprofit MarketingNonprofit Marketing

• Explain the importance of a marketing philosophy in a nonprofit organization.

• Explain the nature of public relations activities for nonprofit organizations.

• Explain the role of community outreach activities. • Develop strategies for obtaining client feedback. • Discuss strategies for conducting a community needs

assessment. • Explain the importance of maintaining information systems.

Andy Goodman Communication consultantStorytelling for a Good Cause

“How to tell stories so other people will follow?”

“It is my belief that

storytelling is the single

most powerful communication tool that we

have.” Andy Goodman, September 2006

Storytelling for a Storytelling for a Good CauseGood Cause

Stanford Social Innovation Audio Lectures - http://sic.conversationsnetwork.org/shows/detail3170.html#

Learning ObjectivesLearning Objectives

By the end of the three training sessions, the learner will be able to:

•Define digital storytelling and why it is important,

•Identify elements of a digital story,

•Explore ways to develop purpose,

•Describe the work breakdown structure,

•Locate helpful resources, and

•Use software applications to produce story.

Digital Storytelling Definition

Many definitions, but…

in general, combining the longstanding art of telling stories with any of a variety of available multimedia tools, including graphics, audio, video, animation, and Web publishing.

What is Digital Storytelling?

(my example)

What is Digital Storytelling?

(my example)

Evaluation Evaluation Elements of a Elements of a Digital StoryDigital Story

1. Overall Purpose of the Story2. Narrator’s Point of View3. A Dramatic Question (or Questions)4. Choice of Content 5. Clarity of Voice6. Pacing of the Narrative 7. Meaningful Soundtrack8. Quality of the Images9. Economy of the Story Detail10.Good Grammar and Language Usage

Elements of a Digital StoryElements of a Digital Story

2. Point of 2. Point of ViewView

5. Clarity of 5. Clarity of VoiceVoice

3. Dramatic 3. Dramatic QuestionQuestion

EmotionEmotion

9. Economy 9. Economy of Detailof Detail

6. Pacing6. Pacing

8.Images8.Images

4. Content4. Content

10. Grammar 10. Grammar & Language& Language

7. Soundtrack7. Soundtrack

1. PuppyPurpose

“Numbers numb, jargon jars, and nobody ever marched onto Washington because of a pie chart.” – Andy Goodman

Purpose of Digital StorytellingPurpose of Digital StorytellingInform? - service learning - nonprofit organization - social issue

train - Educate? support -

Recruit? - staff - board - volunteer Other Purpose?

““A good story often comes from looking at the familiar in a new A good story often comes from looking at the familiar in a new way with new meaning” way with new meaning” - Joe Lambert- Joe Lambert

““A good story often comes from looking at the familiar in a new A good story often comes from looking at the familiar in a new way with new meaning” way with new meaning” - Joe Lambert- Joe Lambert

Work Breakdown

StructureStep 1 – orientation to project (in-class)(in-class)

Step 2 – idea generation, story proposal (purpose/audience/topic – March 17)

Step 3 – storyboarding and script development (200-300 words, copy due in class – March 31)

Step 4 – peer “walk about” (March 31)

Step 5 – gathering the pieces (pictures, video, etc.)

Step 6 – putting it all together (draft digital storytelling)

Step 7 – peer evaluation (out of class, via rubric – April 5)

Step 8 – classroom film festival (April 12,14)

Tools for Creating Digital Stories

• Microsoft Photo Story• Microsoft Movie Maker• Apple iMovie• Microsoft PowerPoint• Many other software options

www.uscupstate.edu/digitalstories

Let’s Make a Digital Story!

http://www.youtube.com/watch?v=c6-NuHdpC4Q&feature=relatedhttp://www.youtube.com/watch?v=JZXK68NS7gU

Other Programs of Interesthttp://animoto.com

Lessons I Think I’ve LearnedLessons I Think I’ve Learned(this semester)(this semester)

• Increased confidence in presenting DST– General Knowledge (thanks DST Academy)– Lesson plan– Sequence in course curriculum

• Ways to incorporate DST in less time– Practice techniques (picture stories of course topic)

• Things still to learn– DST in process (walk abouts, student evaluations…)– Quality of student DST (student evaluation of process)– Involve community

800 University Way

Spartanburg, SC 29303

jtlong@uscupstate.edu

864.503.5241

John T. Long, Ph.D. Nonprofit Administration