Post on 11-Aug-2014
description
TODAY’S UXDi Class at General Assembly
Mental Models & Conceptual Models
2AGENDA
‣What is a mental model‣How can we use it with content?‣Doing a gap analysis‣What is a conceptual model?‣How can we message how our site works?
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4HEADER
HOW DO
USERS THINK?
5EXERCISE
DRAW A MAP FOR A
GROCERY STORE
6EXERCISE
SHARE
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USERS HAVE SURPRISING MENTAL MODELS.
A QUICK TASK ANALYSIS
HOW DO YOU SHOP?
EXERCISE
SHARE
DOES SAFEWAY SUPPORT YOUR TASKS?
DOES WHOLE FOODSSUPPORTYOURTASKS?
DOES AMAZONSUPPORT YOURTASKS?
DOES TRADER JOESSUPPORT YOURTASKS?
MENTAL MODELS
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Behavioral Conflicting
Metaphors
Incomplete
15A GAP ANALYSIS
HOW COULD WE MAKE A
BETTER GROCERY SITE?
First: sort tasks into groups and name them
From Indi Young’s Mental Models
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Next: Gap Analysis! map current content and features to the tasks
From Indi Young’s Mental Models
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Next: identify opportunities
From Indi Young’s Mental Models
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Next: fill opportunities, or chose to ignore
From Indi Young’s Mental Models
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Outfit picke
r
Casual
carpool
Draw a conceptual model for what can be done on your grocery site. How would you message what can be found? What can be done?
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COMMUNICATE USING
CONCEPTUAL MODELS
A conceptual model for understanding the Gulf of Mexico Estuaries
Shows how the essential systems are intertwingled.
Conceptual models take what users knows and how the system actually works, and builds a bridge between the two so the user can understand.
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A conceptual model for understanding the Gulf of Mexico Estuarieshttp://gulfsci.usgs.gov/tampabay/reports/white/model.html
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User
DesignerComputer designed by Daniel Shannonfrom The Noun Project
Mental model
Conceptual model
1. Discover Mental Model
2. Understand system
3. Synthesize into
conceptual model
System
A conceptual model for explaining a service (mint, roundbuzz)
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25Another style of conceptual models used to explain “how
to”
A model to communicate with teams
Via Andrew Hinton@inkblurtMade for University of Michigan
A model to communicate with teams
Via Andrew Hinton@inkblurt
Consider conceptual models over sitemaps
28STUDIO
CREATEMENTAL &
CONCEPTUAL MODELS
29HEADER
This slide was left purposely blank. Because I can.
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Q&AHEADER