Project/Rationale - Concept Statement

Brief Title:! Fedrigoni - ‘A Place for Paper’

What is the problem?

! 1. ! Need the target audience to come Fedrigoni rather than their competitors

! 2.! The versatility, ultra functionality and benefits of the paper need to be shown.

! 3.! Need to make the paper more appealing and interesting.

! 4.! The medium of paper needs to be kept alive, with competition from the digital ! ! age.

! 5.! Attract new potential customers in order to increase profits.

I intend to (inform/instruct/persuade/educate/promote to)

! promote and inform,

... a group of (identify your specific audience or context)

! fashion labels, boutique publishing houses and business with global reputations

... that (state your message, idea or concept)

! Fedrigoni should be their paper of choice

In order to achieve this I will produce...(specify at this point in time what you aim to produce, the method of delivery/distribution/the context in which it will be viewed)

Web SitePromotional Posters

This will be produced using...(state at least two media that you intend to use)

Screen printPaper craftEmbossDebossFoilingPhotography