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July 2011
State of The Internet with a Focus on Chile
2© comScore, Inc. Proprietary and Confidential.
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170+ Countries Under Measurement
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360°View of Person Behavior
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Transactions
Online& Offline
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PANEL
5© comScore, Inc. Proprietary and Confidential.
Some of Our Largest Clients in Latin America Include…
V0411
6© comScore, Inc. Proprietary and Confidential.
492.8
349.9
207.2
90.5 103.8
562.5
366.9
207.6
119.0 118.0
Asia Pacific Europe North America Middle East - Africa Latin America
1,244.1 1,374.0
Latin America Continues Audience Growth
Growth is flat in North America, European
growth mostly driven by Russia
Growth in Latin America expected to continue
on the back of increased residential
broadband penetration region-wide
Growth in Latin America likely to also
continue as more people move from shared-
access environment to home & work use May 2010 May 2011
+10%
+15%
---
+5%
+31% +14%
Worldwide Online Population
(Millions)
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2010 and May 2011
Mar 2011
May 2010
7© comScore, Inc. Proprietary and Confidential.
Online Audience Sizes in Latin America, 15+ Home & Work
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2010 to May 2011
Online Population Sizes (MM)
Latin America
Significant growth in most markets in Latin America over the past year
Growth in mature markets of Argentina and Chile flattening
35.9
16.0 12.7 11.1
7.1 2.5 1.2
42.5
19.4
13.0 13.0 7.3
4.1 3.2 1.3
Brazil Mexico Argentina Colombia Chile PeruVenezuela
Puerto Rico
May-10 May-11
+19%
+21%
+2% +18%+3%
+27% +10%
8© comScore, Inc. Proprietary and Confidential.
27.1
25.8
28.7
26.6
25.3
27.4
22.6
18.5
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
Argentina, Peru, Brazil Have Highest Internet Usage Rates in Region
Certainly among countries with higher Internet and broadband penetration rates,
Chile’s average usage of 15.3 hours per user in May was lower than others in the
region
Chile’s average usage was 1.4 hours more than the global average per user
Internet Users (Millions) in
Latin America
Total Hours Online per
Visitor in Latin America
WW Avg: 23.9
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
42.5
19.4
13.0
13.0
7.3
4.1
3.2
1.3
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
9© comScore, Inc. Proprietary and Confidential.
Individual Countries’ Demographic Composition Varies Widely
Composition of Internet Audience 15+
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
Venezuela, Colombia, Mexico and Brazil have largest proportion of young users
Chile and Argentina’s youth composition is close to global average
27%
29%
29%
41%
40%
44%
26%
26%
33%
25%
24%
27%
21%
18%
21%
20%
20%
15%
15%
14%
11%
10%
11%
9%
10%
13%
6%
4%
5%
5%
Chile
Argentina
Brazil
Colombia
Mexico
Venezuela
15-24 25-34 35-44 45-54 55+
Countries with
High Internet
Penetration
Medium
Internet
Penetration
Low Internet
Penetration
10© comScore, Inc. Proprietary and Confidential.
Internet users in Latin America skew slightly young: 62% of the Internet audience
is between 15 and 35 years old, compared to 53% of the global online population
Chile’s age distribution is markedly similar to the Worldwide average
Age Distribution in Chile is Older Than Latin American Average
Composition of Internet Audience 15+
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
26%
33%
27%
26%
29%
26%
22%
20%
21%
14%
11%
15%
12%
7%
10%
Worldwide
Latin America
Chile
15-24 25-34 35-44 45-54 55+
11© comScore, Inc. Proprietary and Confidential.
Young People Drive Internet Consumption in Chile
Average Time Online by AgeHours per Visitor
15-24 year olds in Chile are the heaviest Internet users, outpacing every other
age group in Latin America as well as the global and regional averages for the
age group
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
25.3
32.7
24.4
19.9 23.2 22.8
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
Total 15+ 15-24 25-34 35-44 45-54 55+
Chile Latin America Worldwide
12© comScore, Inc. Proprietary and Confidential.
Instant Messengers, Social Networking, and Blogs are Key Online
Categories in Chile
Reach of Key Categories
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
Index: 126
106
121
109
103
112
198
126
100
104
93%
89%
77%
73%
69%
64%
63%
63%
59%
59%
76%
85%
69%
62%
70%
35%
51%
57%
58%
65%
Social Networking
Search/Navigation
Multimedia
Directories/Resources
Instant Messengers
Blogs
Community
Downloads
Retail
Index: 122
105
112
118
99
184
124
111
105
101
91
57%
57%
55%
46%
44%
37%
33%
28%
21%
20%
63%
54%
51%
31%
46%
35%
28%
33%
32%
23%
News/Information
Technology
Games
Education
Business/Finance
TV
Photos
Sports
Travel
HealthChile
Worldwide
92
106
108
146
95
106
121
86
67
87
13© comScore, Inc. Proprietary and Confidential.
Chile has Highest Social Networking Reach in Latin America
Social Networking Sites
May 2011 % Reach
Social Networking Sites
Average Usage
(Hours per Visitor)
Social Networking is the top category in
Chile, reaching 93 percent of the web
population
Chile already led the region in Social
Networking penetration a year ago –
hence flat growth over the past year
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
76%
60%
84%
90%
90%
88%
90%
92%
90%
93%
90%
89%
85%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
8.27.0
5.7
Chile Latin America Worldwide
14© comScore, Inc. Proprietary and Confidential.
Chile is among countries that spend the largest share of their online
time on Social Media
Philippines
41%
Chile
30%
Italy
29%Malaysia
31%
Japan
4%
Netherlands
14%
South Korea
8%
France
15%
Selected countries with highest and lowest share of total time spent on Social Networking
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
15© comScore, Inc. Proprietary and Confidential.
Chile is #4 Facebook Market, #16 Twitter Market by Reach
Facebook.com Top 16 Markets by % Reach Twitter Top 16 Markets by % Reach
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
93.9
91.8
91.5
90.7
89.1
88.7
87.3
86.6
86.4
86.1
85.8
84.6
82.0
80.6
80.5
80.4
Philippines
Turkey
Israel
Chile
Argentina
Malaysia
Colombia
Indonesia
Peru
Venezuela
Canada
Mexico
Finland
Puerto Rico
Norway
United States
30.6
26.7
25.2
23.8
23.7
21.6
20.5
18.7
18.4
17.6
17.2
16.1
15.3
14.7
14.0
13.8
Netherlands
Brazil
Japan
Indonesia
Venezuela
Philippines
Turkey
United Kingdom
Singapore
Canada
Argentina
Colombia
Spain
Mexico
United States
Chile
16© comScore, Inc. Proprietary and Confidential.
Despite Drops in Reach, IM Still a Key Component of Online Behavior
Instant Messengers
May 2011 % Reach
Instant Messengers
Average Usage
(Hours per Visitor)
Latin Americans continue to be strong
users of Instant Messengers, with reach
in the region far surpassing global
averages
Reach in Chile has dropped substantially,
on par with the global drop in IM reach
Usage in Chile is below regional avg
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
35%
23%
39%
24%
69%
74%
71%
70%
66%
64%
77%
59%
31%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
6.47.1
5.4
Chile Latin America Worldwide
17© comScore, Inc. Proprietary and Confidential.
Chilean Webmail Reach is Declining Slightly, As in Rest of the World
E-mail Sites
May 2011 % Reach
E-mail Sites
Average Usage
(Hours per Visitor)
Webmail use in Chile is following the
general global downward trend, with a
drop of 11 percent YOY
Chile’s higher internet and broadband
penetration rates may be the cause of
below-average email usage, with users
more likely to rely on IM and SN chat
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
62%
47%
66%
79%
78%
81%
77%
74%
80%
73%
84%
67%
62%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
1.9
2.5 2.3
Chile Latin America Worldwide
18© comScore, Inc. Proprietary and Confidential.
Retail Visiting in Chile Still Below Regional, Global Averages
Retail Sites
May 2011 % Reach
Retail Sites
Average Usage
(Minutes per Visitor)
Chile’s visitation rates to Retail sites
hovers around the regional average
Average usage of 25.2 minutes per visitor
are well below the Latin American
average, and less than half the global
average
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
65%
58%
72%
81%
63%
70%
60%
64%
56%
59%
59%
55%
62%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
25.235.0
56.4
Chile Latin America Worldwide
19© comScore, Inc. Proprietary and Confidential.
Chilean Internet Shoppers are not Browsing Across Multiple Categories
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Chile vs Regional & Global Reach of Retail Subcategories
18.3%
12.4%
12.0%
11.2%
10.8%
6.9%
6.0%
4.7%
4.4%
3.8%
6.5%
19.4%
12.9%
11.9%
18.2%
9.1%
10.5%
2.2%
3.8%
3.7%
8.1%
21.6%
16.5%
12.6%
17.6%
9.6%
18.6%
7.0%
4.5%
4.7%
Department Stores
Comparison Shopping
Computer Hardware
Computer Software
Consumer Electronics
Books
Apparel
Home Furnishings
Tickets
Flowers/Gifts/Greetings
Chile
Latin America
Worldwide
3.4%
2.6%
2.6%
2.3%
2.3%
2.0%
1.7%
1.5%
1.5%
1.4%
3.2%
4.0%
1.7%
3.1%
2.4%
2.4%
1.8%
1.9%
6.7%
1.8%
4.9%
5.1%
5.8%
3.6%
4.8%
6.3%
2.9%
5.1%
6.5%
4.1%
Mall
Fragrances/Cosmetics
Retail - Food
Retail - Music
Retail - Movies
Health Care
Toys
Consumer Goods
Sports/Outdoor
Jewelry/Luxury Goods/Accessories
20© comScore, Inc. Proprietary and Confidential.
Chileans Rate Their Local Ecommerce Sites Among the Lowest
Share of Survey Respondents Stating that the Quality of Local Websites
is Excellent/Very Good
Q4: How would you rate the quality of Local Websites when shopping online?
Base: Respondent makes purchases online.
Source: comScore Latin America E-Commerce Study, November 2010
In a custom survey conducted by comScore in November, Brazilians were more
likely to agree that locally-developed shopping sites were excellent or very good
Respondents in Peru and Chile were least likely to consider their local shopping
sites as excellent or very good
54%
38%44%
29%
39%
21%
Brazil Mexico Argentina Chile Colombia Peru
21© comScore, Inc. Proprietary and Confidential.
Consumers Evenly Split in Local vs International Site Preferences
58%49%
76%
49% 55% 48%
42%52%
24%
51% 45% 52%
Brazil Mexico Argentina Chile Colombia Peru
International Websites
Local Websites
Q: If given one option, would you prefer to shop on International or Local Websites?
Q5: If given one option, would you prefer to shop on International or Local Websites?
Base: Respondent makes purchases online.
About half prefer local websites over international websites in Chile
Source: comScore Latin America E-Commerce Study, November 2010
22© comScore, Inc. Proprietary and Confidential.
Top Sites: Retail
Top Retail Sites: Chile% Reach
Top Retail Sites: ChileAverage Minutes per User
The top Retail site in Chile is Argentinian e-commerce site Mercado Libre, with
20% reach and average usage of 18.8 minutes per user
Chilean retailers Cencosud, Falabella, and Ripley figure prominently among top
10 Retail sites
Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
20.6
12.0
10.3
8.2
8.0
5.8
5.5
5.1
4.0
3.8
MercadoLibre
Amazon Sites
Cencosud S.A.
Falabella Chile
RIPLEY.CL
Apple.com Worldwide Sites
BuscaPe.com Inc.
Grupo Sodimac
LAPOLAR.CL
Bing Ciao
18.8
4.9
8.5
6.8
9.5
5.8
2.0
11.9
9.4
2.1
MercadoLibre
Amazon Sites
Cencosud S.A.
Falabella Chile
RIPLEY.CL
Apple.com Worldwide Sites
BuscaPe.com Inc.
Grupo Sodimac
LAPOLAR.CL
Bing Ciao
23© comScore, Inc. Proprietary and Confidential.
Travel Sites Have Room for Growth All Over Latin America
Travel Sites
May 2011 % Reach Visitation to Travel sites from Chile is
among the lowest in the region – with only
21 percent of the Chilean audience
visiting a site in the category
Average usage also has plenty of room
for growth – the average of 12.4 minutes
per user is half the global average
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Travel Sites
Average Usage
(Minutes per Visitor)
12.4 13.0
25.8
Chile Latin America Worldwide
32%
23%
44%
45%
24%
25%
26%
25%
24%
21%
27%
21%
27%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
24© comScore, Inc. Proprietary and Confidential.
Top Sites: Travel
Top Travel Sites: Chile% Reach
Top Travel Sites: ChileAverage Minutes per User
Lan Chile is, by far, the most commonly visited site in the category, but with only
4.8 percent of the audience
Various online travel agents are also represented among the top 10 Travel sites,
with Expedia leading the group with 2.1 percent reach
Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
4.8
2.1
2.0
1.3
1.3
0.8
0.8
0.8
0.7
0.6
LanChile S.A.
Expedia Inc
TRANSANTIAGOINFORMA.CL
Despegar-Decolar Sites
VIAJESFALABELLA.CL
SKYAIRLINE.CL
TRANSANTIAGO.CL
VIAJEROS.COM
VISITCHILE.COM
PANAGEOS.ES
18.3
3.3
6.4
8.4
6.3
8.7
0.1
1.8
2.4
1.0
LanChile S.A.
Expedia Inc
TRANSANTIAGOINFORMA.CL
Despegar-Decolar Sites
VIAJESFALABELLA.CL
SKYAIRLINE.CL
TRANSANTIAGO.CL
VIAJEROS.COM
VISITCHILE.COM
PANAGEOS.ES
25© comScore, Inc. Proprietary and Confidential.
Chile Leads Latin America in Business/Finance Site Visitation
Business/Finance Sites
May 2011 % Reach Chile has the highest reach of
Business/Finance sites in Latin America,
but is still below the global average and
far lower than North American and
European averages
Usage averaged 34.4 minutes per visitor
in May
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Business/Finance Sites
Average Usage
(Minutes per Visitor)
46%
40%
54%
67%
37%
42%
32%
37%
34%
44%
38%
41%
39%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
34.429.0
40.9
Chile Latin America Worldwide
26© comScore, Inc. Proprietary and Confidential.
Top Sites: Business/Finance
Top Business/Finance Sites: Chile% Reach
Top Business/Finance Sites: ChileAverage Minutes per User
Top sites in the category include a number of banks, led by Banco Estado and
Grupo Santander
Banco de Chile logged the most usage among the banks, averaging 24.9
minutes per user, but tax filing season saw SII getting the most average usage
among the top sites, averaging 27.7 minutes per user
Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
15.2
10.5
8.6
5.9
5.8
5.4
3.9
3.4
3.3
3.2
BANCOESTADO.CL
SII.CL
Grupo Santander
Banco Crédito Inversiones
Terra Chile Economia
Banco de Chile
SERVIPAG.COM
CMRFALABELLA.COM
Emol Economia
Grupo BBVA
16.3
27.7
19.5
24.0
4.7
24.9
8.8
6.8
1.6
16.5
BANCOESTADO.CL
SII.CL
Grupo Santander
Banco Crédito Inversiones
Terra Chile Economia
Banco de Chile
SERVIPAG.COM
CMRFALABELLA.COM
Emol Economia
Grupo BBVA
27© comScore, Inc. Proprietary and Confidential.
Banking, Taxes Index High During Filing Season in Chile
Chile vs Regional & Global Reach of Business/Finance Subcategories
Though visiting to Banking sites from Chile is above average, Personal Finance,
Online Trading, and Financial News/Research are still far below global averages
32%
6%
11%
11%
1%
11%
24%
7%
9%
8%
1%
2%
27%
18%
16%
12%
3%
1%
Banking
News/Research
Personal Finance
Financial Information/Advice
Online Trading
TaxesChileLatin AmericaWorldwide
123
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
28© comScore, Inc. Proprietary and Confidential.
Newspaper Sites
Newspaper Sites
May 2011 % Reach More than a third of Chilean Internet
users visited a newspaper site in May
Usage of 26.5 minutes per user falls just
slightly short of the global average
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Newspaper Sites
Average Usage
(Minutes per Visitor)
32%
23%
41%
43%
30%
14%
35%
48%
43%
35%
41%
38%
39%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
26.5 26.128.8
Chile Latin America Worldwide
29© comScore, Inc. Proprietary and Confidential.
Chile’s Appetite for Online Sports Not as Great As Others in Region
Sports Sites
May 2011 % Reach Chileans do not visit Sports sites at the
same rate as their counterparts in Brazil
and Argentina
Across all of Latin America, visiting to
sports sites saw a jump last June for the
World Cup, but one year later, usage has
returned to previous levels
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Sports Sites
Average Usage
(Minutes per Visitor)
33%
24%
39%
46%
36%
45%
31%
40%
31%
28%
27%
24%
26%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
20.3
35.8
46.8
Chile Latin America Worldwide
30© comScore, Inc. Proprietary and Confidential.
Entertainment Sites Draw a Significant Audience in Chile
Entertainment Sites
May 2011 % Reach 86 percent of web users in Chile visited
an Entertainment site in May
Usage in Chile is slightly higher than the
regional and global averages, with users
spending an average of 3 hours on
Entertainment sites
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
Entertainment Sites
Average Usage
(Hours per Visitor)
3.0 2.9 2.8
Chile Latin America Worldwide
81%
75%
85%
87%
84%
83%
86%
85%
85%
86%
88%
77%
78%
WW
Asia Pacific
Europe
North America
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Venezuela
Puerto Rico
31© comScore, Inc. Proprietary and Confidential.
A few entertainment categories receive more than their “fair share” of visitors
from Chile: Multimedia, Music, TV, and Kids
Multimedia, Music, and Kids Index Highest
Chile vs Regional & Global Reach of Entertainment Subcategories
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix (Panel Only), May 2011
77%
56%
37%
25%
21%
19%
13%
11%
74%
57%
34%
24%
24%
17%
18%
11%
69%
43%
35%
29%
21%
10%
13%
10%
Multimedia
Entertainment - Music
TV
Entertainment - Movies
Entertainment - News
Kids
Radio
Humor
Chile
Latin America
Worldwide
123
32© comScore, Inc. Proprietary and Confidential.
Top Entertainment Sites
Top Entertainment Sites: Chile% Reach
Top Entertainment Sites: ChileAverage Minutes per User
Unsurprisingly, YouTube leads the Entertainment category, with 70 percent
reach of the Chilean web audience. Usage averages at almost 2 hours per user
Vevo, the labels’ online video offering, attracts more than a third of Chileans
online
Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Media Metrix, May 2011
70.7
35.1
22.2
18.4
13.8
13.7
12.1
10.8
10.3
10.3
YOUTUBE.COM
VEVO
Viacom Digital
MUSICA.COM
Television Nacional De Chile
LACUARTA.COM
Terra Entertainment
CHILEVISION.CL
DAILYMOTION.COM
Emol Entretencion
155.0
13.7
11.3
7.2
9.7
11.2
8.7
12.3
14.4
1.1
YOUTUBE.COM
VEVO
Viacom Digital
MUSICA.COM
Television Nacional De Chile
LACUARTA.COM
Terra Entertainment
CHILEVISION.CL
DAILYMOTION.COM
Emol Entretencion
33© comScore, Inc. Proprietary and Confidential.
Online Video Viewers in Chile Watch the Fewest Videos
7.79.0
7.0 7.6
Brazil Mexico Argentina Chile
Total Number of
Videos (MM): 2,972 1,813 942 541
Online Video Viewing in Latin America
Average Hours per Viewer
Internet Audience 15+ accessing Internet from Home or Work
Source: comScore Video Metrix , January 2011
Average time spent watching online video in Latin America are still far lower than
averages in North America and Europe: for example, average time spent
watching video in the U.S. was 15.7 hours over the same time period
Given the region’s
appetite for
Entertainment, expect
to see continued growth
in online video
consumption as
broadband penetration
continues to increase
34© comScore, Inc. Proprietary and Confidential.
CHILE: ONLINE SEARCH ACTIVITY
Searchers
7.0 million unique searchers
95.4% of Internet population
Average 157 searches per searcher
Searches
1.1 billion searches
1.3 billion search result pages
281 million search visits
Share of Searches by Property
Chilean Internet Audience 15+ accessing Internet from Home or Work
Source: comScore qSearch, May 2011
Facebook, 4%
Microsoft Sites, 2%
Yahoo! Sites, 1%
All Other, 1%
Google Sites
93%
35© comScore, Inc. Proprietary and Confidential.
Cookie Deletion is a Global Reality … and a Global Challenge
Ad Server Cookies Web Site Cookies
Country
Percent of
computers
deleting
Average # of
cookies per
computer
for same
campaign
Percent of
computers
deleting
Average # of
cookies per
computer
for same
web site
Lat Am 43% 8.4 33% 4.6
Argentina 45% 8.5 36% 4.4
Brazil 43% 8.8 32% 4.1
Chile 43% 7 30% 3.8
Colombia 45% 7.1 35% 4
Mexico 43% 8.1 31% 4.5
Peru 45% 10.1 34% 5.2
Venezuela 43% 6.6 32% 3.9
Source: comScore Study: “The Impact of Cookie Deletion
on Site-Server and Ad-Server Metrics in Latin America”
May 2011