Post on 04-Jan-2016
COMPETITIVENESS, STTRATEGY, AND PRODUCTIVITY
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STRATEGY
Mission– The reason for existence for an organization
Mission Statement– A clear statement of purpose
Strategy– A plan for achieving organizational goals
Tactics– The actions taken to accomplish strategies
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STRATEGY FORMULATION
Distinctive Competencies– The special attributes or abilities that give
an organization a competitive edge.
Environmental Scanning– The considering of events and trends that
present threats or opportunities for a company.
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Key external factors– Economic conditions– Political conditions– Legal environment– Technology– Competition– Markets
KEY FACTORS
Key internal factors– Human Resources– Facilities and equipment– Financial resources– Customers– Products and services– Technology– Suppliers
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PRODUCTIVITY
Partial measures :output/(single input) Multi-factor measures : output/(multiple
inputs) Total measure : output/(total inputs)
Productivity = Outputs
Inputs
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COMPETITIVENESS
How effectively an organization meets the needs of customers relative to others that offer similar goods or services
Quality
Price
Time
Flexibility
Differentiation
Service
7Banks, ATMsConvenienceLocation
DisneylandNordstroms
Superior customer service
Service
Burger KingSupermarkets
VarietyVolume
Flexibility
Express MailOne-hour photo
Rapid deliveryOn-time delivery
Time
Sony TVLexus, CadillacPepsi, Kodak, Motorola
High-performance design or high quality Consistent quality
Quality
U.S. first-class postageMotel-6, Red Roof Inns
Low CostPrice
EXAMPLES OF DISTINCTIVE COMPETENCIES
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VALUE
Firm’s tasks : It must create customers and then keep them.
Value – the customer’s subjective evaluation, adjusted for cost, of
how well a good or service meets or exceeds expectations.– Value is defined in terms of the customer
Customers impute product value using a value equation that seeks to quantify the trade-offs between product performance and its total long term cost
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VALUE EQUATION
Value = Performance / Cost Performance = (ß1×Quality) +( ß2 × Speed) +(ß3 ×
Flexibility) Cost
– 고객이 Output 을 취득 , 사용 , 처분 과정에 투입하는 모든 주관적 , 객관적 의미의 원가 개념
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FORCES THAT INFLUENCE CHANGE
Familiarity Economic Condition
Implementing Change– Refinement - an incremental approach to improve
an existing good or service.– Redefinition- a sudden, dramatic approach to
a product that is often driven by new methods of enhancing value.
Income/Education Competitors’ Actions Government Actions
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WASTE
Categories of Waste– Overproduction– Waiting in queues– Transportation– Processing waste– Inventory waste
Product defects Waste of time Waste of human capabilities Paperwork waste Waste of motion
Any activity or action that adversely affects the value equation for a customer