Post on 21-Aug-2015
Br
Top Coffee Brands on Facebook in Q2-2015Apr 01, 2015 - Jun 30, 2015
Top Coffee Brands on Facebook Q2-2015
In this report we looked at 10 of the most popular chains or brands of coffee on
Facebook.
Read on to find out how the brands fare on social media.
Key Findings
• Among the top 12 brands, Peet's Coffee & Tea was engaging best with their Fans
• With a growth rate of 13%, La Colombe Torrefaction enjoyed the highest Fan Growth Rate.
• Among the top brands, Starbucks posted the most “non brand related” content on their wall.
• 12,441 new Posts were written across the 12 ‘brand walls’. That’s an average of 11.4 Posts per day - per wall!
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Fans
Starbucks Coffee had the largest fan base of 35,639,169 while La Colombe Torrefaction showed the highest fan growth of 12.56%.
Competitors
-2.00%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K
Gro
wth
%
Number of Fans
StumpTown Coffee Roasters Peet's Coffee & Tea Dunkin' Donuts Caribou CoffeeSeattle's Best Coffee Green Mountain Coffee Gevalia Coffee The Coffee Bean & Tea LeafBlue Bottle Coffee Starbucks Coffee La Colombe Torrefaction Folgers
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Folgers Peet's Coffee
& Tea
Gevalia
Coffee
StumpTown
Coffee
Roasters
La Colombe
Torrefaction
Blue Bottle
Coffee
Starbucks
Coffee
Caribou
Coffee
The Coffee
Bean & Tea
Leaf
Green
Mountain
Coffee
Dunkin'
Donuts
Seattle's
Best Coffee
United States Philippines Countries < 2% Mexico Pakistan Indonesia Peru Other Countries Japan Vietnam
Engagement - Posts
La Colombe Torrefaction published the greatest number of posts (225). Peet's Coffee & Tea had the highest average engagement, with a score of 686.
Competitors
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800
StumpTown Coffee Roasters
Peet's Coffee & Tea
Dunkin' Donuts
Caribou Coffee
Seattle's Best Coffee
Green Mountain Coffee
Gevalia Coffee
The Coffee Bean & Tea Leaf
Blue Bottle Coffee
Starbucks Coffee
La Colombe Torrefaction
Folgers
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 500000 1000000 1500000 2000000 2500000
StumpTown Coffee Roasters
Peet's Coffee & Tea
Dunkin' Donuts
Caribou Coffee
Seattle's Best Coffee
Green Mountain Coffee
Gevalia Coffee
The Coffee Bean & Tea Leaf
Blue Bottle Coffee
Starbucks Coffee
La Colombe Torrefaction
Folgers
Likes Comments Shares
Starbucks Coffee received the most number of Likes (1,970,074), Starbucks Coffee got the most number of Comments (37,883) and Starbucks Coffee had the most number of Shares (40,650).
Competitors
Most Engaging Brand Posts
Competitors
La Colombe Torrefaction
Tue, Jun 23 at 3:06 PM EDT
Todd Carmichael. The Coffee Willy Wonka of Philadelphia.
Engagement Score
Likes Comments Shares Sentiment
1,000 916 78 168Uncategori
zed
La Colombe Torrefaction
Fri, Jun 19 at 12:11 PM EDT
Introducing Draft Latte: the iced latte to end all iced lattes.
Folgers
Fri, May 22 at 10:00 AM EDT
Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s ..
Engagement Score
Likes Comments Shares Sentiment
1,000 512 47 176Uncategori
zed
Engagement Score
Likes Comments Shares Sentiment
1,000 47,025 1,393 3,329 Positive
Most Engaging Brand Posts
Competitors
Folgers
Tue, Jun 9 at 1:30 PM EDT
Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an ..
Engagement Score
Likes Comments Shares Sentiment
999 28,862 1,054 2,369 Positive
Folgers
Sun, Jun 7 at 9:00 AM EDT
Take a morning walk by the water. But first, Folgers®.
Folgers
Tue, Jun 16 at 10:00 AM EDT
Just mix with cold milk to make a refreshing iced coffee anytime you want. Try all four delicious fl ..
Engagement Score
Likes Comments Shares Sentiment
999 29,142 1,277 2,146 Positive
Engagement Score
Likes Comments Shares Sentiment
998 25,189 1,004 2,149 Positive
Fan Posts
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
StumpTown Coffee Roasters
Peet's Coffee & Tea
Caribou Coffee
Dunkin' Donuts
Green Mountain Coffee
Seattle's Best Coffee
Gevalia Coffee
The Coffee Bean & Tea Leaf
Blue Bottle Coffee
Starbucks Coffee
La Colombe Torrefaction
Folgers
Number of Fan Posts
Starbucks Coffee's Facebook Page saw the highest number of Fan posts (8,720).
Competitors
Sentiment Analysis
Seattle's Best Coffee received the highest percentage of Positive Sentiment (65.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Peet's Coffee & Tea
Caribou Coffee
Green Mountain Coffee
Seattle's Best Coffee
Starbucks Coffee
La Colombe Torrefaction
Folgers
Dunkin' Donuts
Gevalia Coffee
Blue Bottle Coffee
Negative Neutral Positive
Brand Responses
Gevalia Coffee responded to the highest percentage of Fan posts (51.48%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Peet's Coffee & Tea Caribou Coffee Green Mountain Coffee Seattle's Best CoffeeStarbucks Coffee La Colombe Torrefaction Folgers Dunkin' DonutsGevalia Coffee Blue Bottle Coffee
Share Of Voice – Volume of Posts
La Colombe Torrefaction published the most with 226 posts, among the brands in "Competitors" Group.
Competitors
6%
12%
7%
32%
1%
3%
5%
7%
6%
6%
5%
10%
Seattle's Best Coffee StumpTown Coffee Roasters The Coffee Bean & Tea Leaf La Colombe Torrefaction
Dunkin' Donuts Gevalia Coffee Peet's Coffee & Tea Folgers
Share Of Voice – Likes
Starbucks Coffee received the largest volume of Likes (1,970,074), among the brands in "Competitors" Group.
Competitors
2% 0%
2%
0%0%
1%
5%
8%
81%
1%
0%
0%
Seattle's Best Coffee StumpTown Coffee Roasters The Coffee Bean & Tea Leaf La Colombe Torrefaction
Dunkin' Donuts Gevalia Coffee Peet's Coffee & Tea Folgers
Share Of Voice – Comments
Starbucks Coffee received the largest volume of Comments (37,883), among the brands in "Competitors" Group.
Competitors
2%0% 2%
1%0%
4%
6%
30%53%
1%
0% 1%
Seattle's Best Coffee StumpTown Coffee Roasters The Coffee Bean & Tea Leaf La Colombe Torrefaction
Dunkin' Donuts Gevalia Coffee Peet's Coffee & Tea Folgers
Share Of Voice – Shares
Starbucks Coffee received the largest volume of Shares (40,650), among the brands in "Competitors" Group.
Competitors
2%
1%
3%
2% 0%
3%
6%
22%
56%
2% 1%
2%
Seattle's Best Coffee StumpTown Coffee Roasters The Coffee Bean & Tea Leaf La Colombe Torrefaction
Dunkin' Donuts Gevalia Coffee Peet's Coffee & Tea Folgers
Analysis of Starbucks Coffee Facebook Page
Apr 01, 2015 - Jun 30, 2015
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Brand Overview
Starbucks Coffee
Fans 35,639,169
New Fans 64,679
Fan Growth .18%
Country Worldwide
Demographics Mostly Young, Female and Attached.
Starbucks Coffee has 64,679 new Likes and an audience base of 35,639,169 fans who are mostly Young, Female and Attached.
Starbucks Coffee
Brand Overview
Posts
Brand User
Engagement Score 450 Total Fan Posts 8,705
Total Posts 39 Brand Response Rate 14.29%
Total Likes 1,970,074 Average Reply Time 3 hrs, 3 mins
Total Comments 37,883 General Sentiment Neutral
Total Shares 40,650
Starbucks Coffee had 39 new Posts, and their most recent campaign is Home Brewing Week.
Starbucks Coffee
Content & Campaigns
Most Engaging Content TypeCorporate Social
ResponsibilityMost Engaging Campaign
Buy any fall drink between 2-6 pm get
another free
Least Engaging Content Type Contest Most Recent CampaignHome Brewing
Week
Most Prolific Content TypeEngagement
Oriented Posts
Fan Growth
35,520,000
35,540,000
35,560,000
35,580,000
35,600,000
35,620,000
35,640,000
35,660,000
Starbucks Coffee had a growth rate of 0.18% between Mar 31, 2015 and Jun 30, 2015.
Starbucks Coffee
Total Fans 35,639,169
New Fans 64,679
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Starbucks Coffee had an engagement of 450 and the highest engagement was 955.
Starbucks Coffee
Community Analysis
Starbucks Coffee fans are mostly Young, Female and Attached.
Starbucks Coffee fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
Starbucks Coffee
29%
71%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K 20,000K
United States
Mexico
Philippines
United Kingdom
Germany
Canada
Taiwan
Malaysia
France
El Salvador
0
1
2
3
4 Starbucks Coffee posted a total of 39 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Starbucks 6
Coffee 4
stores 3
Latte 2
Home Brewing Week
2
Starbucks Coffee
44%
56%
Brand Participation Brand Non Participation
86%
3% 11%
Posititve Negative Neutral
Brand Posts - Engagement
Starbucks Coffee responded to 17 conversations generated by the 39 Posts they published.
Starbucks Coffee receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Starbucks Coffee
Most Engaging Brand Posts
Starbucks Coffee
Fri, Apr 3 at 11:00 AM EDT
When Spring says "hello."
Engagement Score
Likes Comments Shares Sentiment
960 292,758 2,673 4,671 Positive
Wed, Jun 10 at 8:00 AM EDT
Cheers to you and happy National Iced Tea day, too!
Thu, Apr 9 at 8:00 AM EDT
Do 2x the good, when you share a chai with a friend. Buy an Oprah Chai, get another free, and we’ll ..
Engagement Score
Likes Comments Shares Sentiment
955 244,930 3,779 7,700 Positive
Engagement Score
Likes Comments Shares Sentiment
895 167,108 3,928 6,124 Positive
0 5 10 15 20 25
0 100 200 300 400 500 600 700
Photos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Starbucks Coffee posts were Photos, and posts with Photos received the highest engagement.
Most of Starbucks Coffee posts were published on Monday and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Starbucks Coffee
0
50
100
150
200
250
300
Positive Neutral Negative Users posted a total of 8,705 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Starbucks Coffee's wall.
User Posts
Top keywords used in the Posts
Frequency
Starbucks 4312
one 808
drink 804
time 730
store 711
Starbucks Coffee
14%
86%
Brand Participation Brand Non Participation
33%
12%
55%
Posititve Negative Neutral
User Posts - Engagement
Starbucks Coffee responded to 1,245 conversations generated by the 8,705 Posts fans published.
Starbucks Coffee appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Starbucks Coffee
Content Intel
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Special Offer
Others
Recipes/Menu Updates
Contest
Corporate Social…
Engagement Oriented…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Starbucks Coffee posts were around 'Engagement Oriented Posts', and posts around 'Corporate Social Responsibility' received the highest engagement.
Starbucks Coffee
0 1 2 3
0 200 400 600
Home Brewing Week
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 200 400 600 800 1000
Home Brewing Week
#StarbucksDate
#StarbucksforLife
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, Home Brewing Week was the most engaging campaign run by Starbucks Coffee.
Overall, #StarbucksforLife engaged the best out of the recent 3 campaigns run by Starbucks Coffee.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Starbucks Coffee
Analysis of Dunkin' Donuts Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Dunkin' Donuts
Fans 12,760,853
New Fans 298,249
Fan Growth 2.34%
Country Worldwide
Demographics Mostly Young, Female and Attached.
Dunkin' Donuts has 298,249 new Likes and an audience base of 12,760,853 fans who are mostly Young, Female and Attached.
Dunkin' Donuts
Brand Overview
Posts
Brand User
Engagement Score 36 Total Fan Posts 350
Total Posts 7 Brand Response Rate 30.00%
Total Likes 8,161 Average Reply Time 11 hrs, 56 mins
Total Comments 303 General Sentiment Neutral
Total Shares 268
Dunkin' Donuts had 7 new Posts.
Dunkin' Donuts
Fan Growth
12,300,000
12,350,000
12,400,000
12,450,000
12,500,000
12,550,000
12,600,000
12,650,000
12,700,000
12,750,000
12,800,000
Dunkin' Donuts had a growth rate of 2.34% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 12,760,853
New Fans 298,249
Dunkin' Donuts
Engagement
0
10
20
30
40
50
60
70
80
90
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Dunkin' Donuts had an engagement of 36 and the highest engagement was 77.
Dunkin' Donuts
Community Analysis
Dunkin' Donuts fans are mostly Young, Female and Attached.
Dunkin' Donuts fans are largely from Pakistan followed by Mexico.
Fan Demographics Distribution of Fans
Dunkin' Donuts
31%
69%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
Pakistan
Mexico
Canada
Italy
Puerto Rico
Saudi Arabia
France
Argentina
Venezuela
0
1
2
3 Dunkin' Donuts posted a total of 7 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
free donut 5
ready 2
Celebrating Global 2
next week 2
beverage today 1
Dunkin' Donuts
Most Engaging Brand Posts
Dunkin' Donuts
Fri, May 29 at 9:00 PM EDT
Our donuts are ready to celebrate Global Donut Day next week. Are you?
Engagement Score
Likes Comments Shares Sentiment
77 3,125 57 41 Positive
Fri, May 29 at 4:00 PM EDT
Our donuts are ready to celebrate Global Donut Day next week. Are you?
Thu, Jun 4 at 2:47 PM EDT
The world is better with donuts. Celebrate Global Donut Day with us tomorrow and get a free donut wi
..
Engagement Score
Likes Comments Shares Sentiment
77 2,930 74 56 Positive
Engagement Score
Likes Comments Shares Sentiment
30 650 53 57 Positive
0 2 4 6 8
0 10 20 30 40
Photos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 20 40 60
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Dunkin' Donuts posts were Photos, and posts with Photos received the highest engagement.
Most of Dunkin' Donuts posts were published on Friday and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Dunkin' Donuts
0
10
20
30
40
50
60
Positive Neutral Negative Users posted a total of 350 Posts between
Apr 01, 2015 and Jun 30, 2015 on Dunkin'
Donuts's wall.
User Posts
Top keywords used in the Posts
Frequency
Dunkin 139
coffee 67
branch 45
irresistible 44
ur creamy fluffy donuts 44
Dunkin' Donuts
30%
70%
Brand Participation Brand Non Participation
31%
4%
65%
Posititve Negative Neutral
User Posts - Engagement
Dunkin' Donuts responded to 105 conversations generated by the 350 Posts fans published.
Dunkin' Donuts appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Dunkin' Donuts
Analysis of Folgers Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Folgers
Fans 1,410,399
New Fans 20,499
Fan Growth 1.45%
Country United States
Demographics Mostly Older, Female and Attached.
Folgers has 20,499 new Likes and an audience base of 1,410,399 fans who are mostly Older, Female and Attached.
Folgers
Brand Overview
Posts
Brand User
Engagement Score 669 Total Fan Posts 898
Total Posts 51 Brand Response Rate 25.84%
Total Likes 197,841 Average Reply Time 7 hrs, 33 mins
Total Comments 21,527 General Sentiment Positive
Total Shares 15,991
Folgers had 51 new Posts.
Folgers
Fan Growth
1,375,000
1,380,000
1,385,000
1,390,000
1,395,000
1,400,000
1,405,000
1,410,000
1,415,000
Folgers had a growth rate of 1.45% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,410,399
New Fans 20,499
Folgers
Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Folgers had an engagement of 669 and the highest engagement was 1000.
Folgers
Community Analysis
Folgers fans are mostly Older, Female and Attached. Folgers fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Folgers
12%
88%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
Brazil
Mexico
Philippines
Puerto Rico
India
United Kingdom
Russian Federation
0
1
2
3
4 Folgers posted a total of 51 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Folgers
Top keywords used in the Posts
Frequency
Folgers 14
Folgers Iced Café 13
Coffee 10
refreshing iced coffee
8
chance 7
69%
31%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Folgers responded to 35 conversations generated by the 51 Posts they published.
Brand Responses
Folgers
Most Engaging Brand Posts
Folgers
Fri, May 22 at 10:00 AM EDT
Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s ..
Engagement Score
Likes Comments Shares Sentiment
1,000 47,025 1,393 3,329 Positive
Tue, Jun 9 at 1:30 PM EDT
Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an ..
Sun, Jun 7 at 9:00 AM EDT
Take a morning walk by the water. But first, Folgers®.
Engagement Score
Likes Comments Shares Sentiment
999 28,862 1,054 2,369 Positive
Engagement Score
Likes Comments Shares Sentiment
999 29,142 1,277 2,146 Positive
0 10 20 30 40 50
0 200 400 600 800
Photos
Videos
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Folgers posts were Photos, and posts with Videos received the highest engagement.
Most of Folgers posts were published on Tuesday and posts on Friday received the highest engagement.
Brand Post Types Days of the Week
Folgers
0
10
20
30
40
50
60
70
80
90
Positive Neutral Negative Users posted a total of 898 Posts between
Apr 01, 2015 and Jun 30, 2015 on Folgers's
wall.
User Posts
Top keywords used in the Posts
Frequency
Folgers 451
cup 169
coffee 163
morning 135
Smile 109
Folgers
26%
74%
Brand Participation Brand Non Participation
53%
2%
45%
Posititve Negative Neutral
User Posts - Engagement
Folgers responded to 232 conversations generated by the 898 Posts fans published.
Folgers appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Folgers
Analysis of Green Mountain Coffee Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Green Mountain Coffee
Fans 1,044,096
New Fans -3,031
Fan Growth -.29%
Country United States
Demographics Mostly Older, Female and Attached.
Green Mountain Coffee has -3,031 new Likes and an audience base of 1,044,096 fans who are mostly Older, Female and Attached.
Green Mountain Coffee
Brand Overview
Posts
Brand User
Engagement Score 59 Total Fan Posts 155
Total Posts 69 Brand Response Rate 40.00%
Total Likes 7,596 Average Reply Time 4 hrs, 55 mins
Total Comments 393 General Sentiment Neutral
Total Shares 1,771
Green Mountain Coffee had 69 new Posts.
Green Mountain Coffee
Fan Growth
1,042,500
1,043,000
1,043,500
1,044,000
1,044,500
1,045,000
1,045,500
1,046,000
1,046,500
1,047,000
1,047,500
Green Mountain Coffee had a growth rate of -0.29% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,044,096
New Fans -3,031
Green Mountain Coffee
Engagement
0
100
200
300
400
500
600
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Green Mountain Coffee had an engagement of 59 and the highest engagement was 529.
Green Mountain Coffee
Community Analysis
Green Mountain Coffee fans are mostly Older, Female and Attached.
Green Mountain Coffee fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Green Mountain Coffee
18%
82%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
India
Puerto Rico
United Kingdom
Mexico
Philippines
Brazil
Indonesia
0
1
2
3 Green Mountain Coffee posted a total of 69
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
NEW Green Mountain Coffee
30
Shop 17
day 15
cup 11
morning 10
Green Mountain Coffee
6%
94%
Brand Participation Brand Non Participation
90%
2%8%
Posititve Negative Neutral
Brand Posts - Engagement
Green Mountain Coffee responded to 4 conversations generated by the 69 Posts they published.
Green Mountain Coffee receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Green Mountain Coffee
Most Engaging Brand Posts
Green Mountain Coffee
Wed, May 20 at 10:45 AM EDT
Done, done, and done. We love checking things off our to-do list!
Engagement Score
Likes Comments Shares Sentiment
529 661 22 415 Positive
Tue, May 26 at 8:55 AM EDT
Back to work means making sure we have coffee at hand. We're here for you!
Tue, May 12 at 9:05 AM EDT
Obviously! We hope you're enjoying your coffee this morning.
Engagement Score
Likes Comments Shares Sentiment
318 473 10 198 Positive
Engagement Score
Likes Comments Shares Sentiment
290 396 13 178 Positive
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100 120
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Green Mountain Coffee posts were Photos, and posts with Photos received the highest engagement.
Most of Green Mountain Coffee posts were published on Friday and posts on Wednesday received the highest engagement.
Brand Post Types Days of the Week
Green Mountain Coffee
0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 155 Posts between
Apr 01, 2015 and Jun 30, 2015 on Green
Mountain Coffee's wall.
User Posts
Top keywords used in the Posts
Frequency
Green Mountain Coffee 84
productivity 43
little caffeine 38
Things Done 38
Official GTD Page 38
Green Mountain Coffee
40%
60%
Brand Participation Brand Non Participation
18%
10%
72%
Posititve Negative Neutral
User Posts - Engagement
Green Mountain Coffee responded to 62 conversations generated by the 155 Posts fans published.
Green Mountain Coffee appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Green Mountain Coffee
Analysis of Seattle's Best Coffee Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Seattle's Best Coffee
Fans 846,885
New Fans -1,355
Fan Growth -.16%
Country United States
Demographics Mostly Older, Female and Attached.
Seattle's Best Coffee has -1,355 new Likes and an audience base of 846,885 fans who are mostly Older, Female and Attached.
Seattle's Best Coffee
Brand Overview
Posts
Brand User
Engagement Score 212 Total Fan Posts 147
Total Posts 43 Brand Response Rate 34.69%
Total Likes 34,443 Average Reply Time 1 day, 6 hrs, 53 mins
Total Comments 1,247 General Sentiment Positive
Total Shares 1,605
Seattle's Best Coffee had 43 new Posts.
Seattle's Best Coffee
Fan Growth
846,000
846,500
847,000
847,500
848,000
848,500
Seattle's Best Coffee had a growth rate of -0.16% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 846,885
New Fans -1,355
Seattle's Best Coffee
Engagement
0
100
200
300
400
500
600
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Seattle's Best Coffee had an engagement of 212 and the highest engagement was 543.
Seattle's Best Coffee
Community Analysis
Seattle's Best Coffee fans are mostly Older, Female and Attached.
Seattle's Best Coffee fans are largely from United States followed by Canada.
Fan Demographics Distribution of Fans
Seattle's Best Coffee
18%
82%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
Canada
Philippines
India
Mexico
Puerto Rico
United Kingdom
Pakistan
Egypt
0
1
2 Seattle's Best Coffee posted a total of 43
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
coffee 6
cold brew 2
Mountain Mocha Mug Cake
2
step Rocky Mountain
2
Spending time 1
Seattle's Best Coffee
40%
60%
Brand Participation Brand Non Participation
95%
3% 2%
Posititve Negative Neutral
Brand Posts - Engagement
Seattle's Best Coffee responded to 17 conversations generated by the 43 Posts they published.
Seattle's Best Coffee receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Seattle's Best Coffee
Most Engaging Brand Posts
Seattle's Best Coffee
Tue, Apr 28 at 11:58 AM EDT
There is no question. #CoffeePhilosophy
Engagement Score
Likes Comments Shares Sentiment
543 1,867 112 190 Positive
Thu, Apr 2 at 11:47 AM EDT
Mint chocolatey goodness.
Sat, Apr 18 at 2:20 PM EDT
Sugar, spice and everything nice.
Engagement Score
Likes Comments Shares Sentiment
452 1,085 18 215 Positive
Engagement Score
Likes Comments Shares Sentiment
380 1,303 29 120 Positive
0 5 10 15 20 25 30 35
0 50 100 150 200 250 300
Links
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Seattle's Best Coffee posts were Photos, and posts with Links received the highest engagement.
Most of Seattle's Best Coffee posts were published on Tuesday and posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
Seattle's Best Coffee
0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 147 Posts between
Apr 01, 2015 and Jun 30, 2015 on Seattle's
Best Coffee's wall.
User Posts
Top keywords used in the Posts
Frequency
Seattle 55
Best Coffee 51
person 39
fab 38
good cup 38
Seattle's Best Coffee
35%
65%
Brand Participation Brand Non Participation
65%6%
29%
Posititve Negative Neutral
User Posts - Engagement
Seattle's Best Coffee responded to 51 conversations generated by the 147 Posts fans published.
Seattle's Best Coffee appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Seattle's Best Coffee
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