Post on 21-Apr-2017
Comparing SEO Ranking Factors From 2013 to 2014 2014
MARCUS TOBER
06/11/2014
Seattle
Marcus Tober
2014 Edition
IRON MAN RANKING
Technics Content
RANKING FACTORS 2014
RANKING FACTORS 2014
Content/ Techniques
Social
vs 2013
OnPage Techniques
TECHNICAL ELEMENTS RANKING FACTORS
2014
vs 2013 TECHNICAL ELEMENTS
RANKING FACTORS
2014
12 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.14
Sitespeed
𝜌2014 = 0.14
13 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.14
Sitespeed
15 www.searchmetrics.com 6/11/2014
Brand Factor
𝜌2014 = 0.16
Number of internal Links
16 www.searchmetrics.com 6/11/2014
Number of internal Links
OPTIMIZE !
$ $
$ $ $ $
$ $ $
$
$
Less is More!
What‘s even more important?
What‘s inside!
CONTENT
CONTENT ELEMENTS RANKING FACTORS
2014
vs 2013 CONTENT ELEMENTS
RANKING FACTORS
2014
24 www.searchmetrics.com 6/11/2014
Brand Factor
~7.500 𝜌2014 = 0.13
Text Length in Characters
25 www.searchmetrics.com 6/11/2014
~6.700 𝜌2013 = 0.11
Text Length in Characters vs 2013
~7.500 𝜌2014 = 0.13
27 www.searchmetrics.com 6/11/2014
Brand Factor
~650 𝜌2014 = 0.13
Word Count
28 www.searchmetrics.com 6/11/2014
~540 𝜌2013 = 0.11
vs 2013 Word Count
~650 𝜌2014 = 0.13
30 www.searchmetrics.com 6/11/2014
Increasing
CONTENT ELEMENTS RANKING FACTORS
2014 vs 2013 Content Complexity and Quality
32 www.searchmetrics.com 6/11/2014
Content Complexity and Quality – NEW 2014
Pretty high correlations!
CONTENT ELEMENTS RANKING FACTORS
2014
33 www.searchmetrics.com 6/11/2014
𝜇2014 ≈ 73.6
Flesch Reading-Ease
34 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.34
Relevant Keywords/ Terms
𝜌2014 = 0.20
35 www.searchmetrics.com 6/11/2014
Proof Keywords/ Terms
36 www.searchmetrics.com 6/11/2014
Context-dependent nature of meaning „You shall know a keyword by the company it keeps” (Firth, 1957)
What’s behind? RANKING FACTORS
2014
Proof KW
Relevant KW
Content Optimization
39 www.searchmetrics.com 6/11/2014
Aggregators (few/ no own Content)
• Couponing
• Press Portals
• Celebrity News Pages
• Software Portals
• Forums
• Etc…
Google Panda Update 4.0
There are no tips and nothing the user expected on the page. Why should it rank?
HOLISTIC
BE
SOCIAL
46 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS RANKING FACTORS
2014
47 www.searchmetrics.com 6/11/2014
SOCIAL ELEMENTS RANKING FACTORS
2014 vs 2013
48 www.searchmetrics.com 6/11/2014
More Likes! 𝜌2014 = 0.25
Facebook Likes
49 www.searchmetrics.com 6/11/2014
More +1! 𝜌2014 = 0.33
Google+
LINK PROFILE
51 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS RANKING FACTORS
2014
52 www.searchmetrics.com 6/11/2014
BACKLINK ELEMENTS RANKING FACTORS
2014 vs 2013
53 www.searchmetrics.com 6/11/2014
More Backlinks!
𝜌2014 = 0.31
Number of Backlinks
54 www.searchmetrics.com 6/11/2014
Better Links!
𝜌2014 = 0.26
SEO Visibility/ Source URL
55 www.searchmetrics.com 6/11/2014
NEW Features 2014
BACKLINK ELEMENTS
56 www.searchmetrics.com 6/11/2014
Fewer fresh Backlinks!
more 𝜌2014 = 0.20
Number of new Backlinks
57 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.16
Anchor = Domain Name
58 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.15
Anchor = Brand/ URL
MOBILE
MOBILE
vs
DESKTOP
61 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Sitespeed
62 www.searchmetrics.com 6/11/2014
~7.500
~6.000
MOBILE
vs
DESKTOP
Text Length in Characters
63 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Number of Backlinks
64 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
Facebook Likes
65 www.searchmetrics.com 6/11/2014
MOBILE
vs
DESKTOP
What’s the difference? RANKING FACTORS
2014
USER SIGNALS
67 www.searchmetrics.com 6/11/2014
USER TRAFFIC ELEMENTS RANKING FACTORS
2014
68 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.06
Time on Site
69 www.searchmetrics.com 6/11/2014
Ø 𝜌2014 = 0.01
Bounce Rate
70 www.searchmetrics.com 6/11/2014
𝜌2014 = 0.58
Click-Through Rate
Search Experience Optimization
Techniques Content
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THANK YOU FOR YOUR TIME