Post on 14-Apr-2017
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CULTIVATEOUR CULTURE
B1-AKT SHEET
TEAM
We are a bunch of creative clever, sparky people. And
what brings us together is our passion for building
agile and innovative communication in today’s
connected world.We exist to search for new, better
solutions to our clients problems. We create value by
being quick to learn, adapt and improve.
INSIGHTS AND STRATEGY/ B1-AKT
Finding the truths and insight from the customer, the
communication and the culture in order to create
work that is valuable, shareable and, most importantly,
work that is relevant to people and effective in your
marketplace.
CREATIVITY /DC LABORATORIUM
We embrace all type of communications and their
possibilities in order to develop the creative ideas that
drive your business
INTERCULTURALITY /AKT AS-1
We draw and design, entrepreneurial and technical skills.
We provide LANGUAGE & CULTURAL TRAINING
and also Strategic Leading Management Training
DESIGN THINKING/ BE COM-1 LAB
As a leading provider of direct management, design,
political advice, innovation and agile communication
skills, we take pride in offering the best targeted solutions
in our field based on innovation and creativity leading
communication strategies.
POLITICAL DILIGENT ADVISE/ BE ONE THINK THANK
We help you to listen and engage in conversations about
your targets and your category so that you understand
the motivations and behaviours of the people who you
want to connect to.
POLITICAL STRATEGY AND CAMPAIGN
Our team will ensure that your political communications are
the best in the business.Political intelligence and insight.
Politics changes every day. So we will help you understand
the political landscape and prepare for the future. We’ll show
you what your key audiences think of you, and give you the
knowledge to understand them.
IN BRIEF
We deliver distinguished, striking, notable, outstanding
and astonishing sustainability communications. Design,
messaging, branding, design thinking, training, strategy
and action. We deliver creativity and strategy to make
positive change on sustainability. Ideas, strategy, design,
messaging, branding, training, coaching and action, the
whole package you need to create change.
Read more at www.b1-akt.com
Team successCan we see more of what you have done
Leadership and Strategy / Paragon Communications
Get to know us and experience leading strategies
SPECIFICAL FIELDS
HOW WE CAN MAKE SENSE OF THE WORLD FROM A GLOBAL LENS RATHER THAN A NARROWER EUROPEAN LENS”.Dr. Yannick le Guern Chair and Professor of Strategy, Globalization & Entrepreneurship, CEO B1-AKT
Success is a team sport. We work closely
with all our clients to build relationships where knowledge and ideas
are shared openly to achieve results that
everyone can be proud of.
WHAT KIND OF AGENCY ARE YOU?
Global leading communication, agile
communications, new-media, innovative and
intercultural communication – they’re all the
fields of our work , the way we connect. We
would prefer to say we’re a creative leading
and paragon communications agency that’s
fully plugged in to today’s world.
If that sounds a bit fluffy we don’t mind, by
not limiting the way we think, we’re not
limiting the results we can achieve for you.
We’re in takeaway menu style service
offerings, defining channels and off the shelf
solutions - new communications, strategies
and innovations and ways to connect.What
we specialise in is intimately understanding
this ‘stuff’, the ways in which people use it,
and how to engage people in exciting new
creative ways.
SO, WHAT DO U SPECIALISE IN? WHY B1-AKT?
Some agencies like to say it’s because they are
the biggest, the oldest, the newest. At the end
of the day it’s the people who are working on
your image, values and company that matter.
With a Ceo and Founder as Yannick Le
Guern , a leading creative experienced, high
powerfull field manager and communication
and co –founder Laura Petrache an
innovation high skill creator of design
thinking brands and world famoust
communication and image campagns - we
think you’re in pretty safe hands.
There’s a taster of some of our favourite work
we’ve done for some of our custumors on our
website.
Alternatively take a look at our “Latest” for
our latest news and an insight into some of our
thinking.But enough about us, get in touch -
we’d love the opportunity to chat about you.
Selected clients
EMINENCE – WHIRLPOOL – DELSEY –
COCA COLA – SNCF – EDF – FRANKLIN
– TEMPLETON – NEUFLIZE OBC –
VEOLIA – SEURECA – SYMRISE –
COVIDIEN – ELIOR SERVICES SANTÉ –
LE CJD – ELYXIR MEDIA – WIDOOBIZ
MEDIA – AERTUS – CUTLOG – DOCKS
ART FAIR – GOLDEN BRAIN – RUTH’S
JEWELLERY – ZALE’S – DKNY – A LA
PLAGE – ENHKI – CLUB DE BUDAPEST –
EDITIONS DERVY
AKT AS-1 BE COM-1 LAB
DEFINE YOUR STRATEGIC COMPETENCE AND SKILLS".
Tags
Fields
Innovation Executive Program
Distance Learning
Translation & Interpretation
Curriculum Development
Linguist Support
Language Testing
Strategic Leading Management Training General
Management Strategy & Leadership
Innovation & Entrepreneurship Management LAB Impact
and Strategy Ideas
Think Tank
Global Communication
Strategical and strategy communication Innovative and
agyle communication trends Political Stategy and
Campaigns Political Intelligence and Insight Political
Engagement Corporate Communications Property and
Planning Training Events and Conferences
Build capacity for creativity
Innovative leadership and transformation Leadership and
Innovation
Develop strategies for innovation
Creativity workshop for business
Design Thinking as a Strategy for business Innovation
Draught business and strategic plans
Support enterprise managemen
Complex Project Management Steering
Global Complex Project Management Running National
and international cooperation networks
B1-AKT
In brief
We help our clients achieve their objectives by
creating effective communications. We do this
through smart thinking, exquisite craft and
client relationships based on high levels of trust
and respect.
Executive Program Leading Governance
Insights
Reference
THANKS TO THE TEAM WE HAVE A NEW CORPORATE GOVERNANCE MODEL.I ESPECIALLY LIKED THE STRATEGIC APPROACH OF THE PROGRAM. THIS IS THE BEST PROGRAM TARGETED THAT I HAVE EVER SEEN.”Alina GANEA, CEO ISPH, ROMANIA
We have proven success through our many years of experience, and a team of
talented and passionate people across 3 countries who work together to
produce consistently great results.
More about us
VALUES
Sustainability is an issue that challenges all
of us to learn, communicate and
collaborate more effectively. In all that we
do we seek to integrate and balance the
economic, environmental and social
outcomes of our actions through full cost
accounting, systems thinking and
stakeholder dialogue.
INTEGRITY
We will meet the highest ethical and
professional standards.
OUR ORIGINALITY:
Create an identifying company sense
and meaning.
OUR PLUS:
Give universal and symbolical
identity corresponding to a common
spirit and culture. OUR CULTURE:Supply universal sense to company’s
needs and values.
OUR INSPIRATION:
Your Company’s spirit and culture.
RESPECT
Sustainable Communication success
depends on the active involvement of
people and partners. We respect the needs,
values and traditions of local communities
and cultures, and we forge relationships
based on mutual benefit and trust.
Demonstrate respect by committing to
local, on the ground involvement with
people, communities and cultures, and
with awareness and sensitivity to their
economic realities. Treat our partners and
colleagues with fairness and honesty. Work
collaboratively with all sectors of society.
DIVERSITY
We recognize that sustainable
communication is a global mix of
contributions of men and women of
diverse backgrounds, beliefs and cultures.
Respect and be open to a variety of
viewpoints and diversity of thought.
Work in an environment that encourages
each of us to achieve our potential and
values the contributions of all.
TEAM
JULIA
Project Manager
Signes particuliers: Serial gameuse // Reine
autoproclamée du cheesecake // Incollable
sur les dernières tendances séries //
Technophile et passionnée du digital
ALEXIS
Research Representative
Signes particuliers: Passionné par la bonne
bouffe // Karaoké addict // Férus de
littérature et d’actualité // Enfant du monde
et du mélange // Humaniste optimiste //
Ecrivain fou et créatif
PIERRE
Social Media Developer
Signes particuliers: Amoureux de sneakers
(pas les bars en chocolat) // Expert en
Kamoulox // Recherche perpétuelle de bien
être // Grand blagueur // Perfectionniste et
entreprenant professionnellement et
personnellement
EQUIPE
Equipe
QUENTIN
Online Content Manager
Signes particuliers: Aimerait être le nouveau
Spielberg mais a plutôt le talent de Michael
Bay // Spécialiste du cinéma de série B à Z //
Féru de l’internet et de tout ce qui y est
connecté // S’investit toujours au moins à
150% dans un projet.
JEAN
Communication Manager
Signes particuliers: Passionné et curieux // A
l’affut de nouvelles idées // Peu attirant mais
plait toujours // Spécialiste des projets
futuristes // Entrepreneur ambitieux
FLORENT
Graphic Designer
Signes particuliers: Pointilleux et paresseux //
Hyperactif et narcoleptique // Capable
d’interpréter, a capella, toutes les chansons
d’Annie Cordy avec la voix de Dean Martin
florentnicolas.fr
Quelques informations en francais
Laura PETRACHE
Doctorat Sciences de Gestion & Sociologie des organisations,Professeur-chercheur & Chaire en entrepreneuriat HEC-ESCP,Conseiller politique & technique – Cabinet du Ministre de l’Intérieur,Thinks Tank politiques,Conseil de dirigeants en Stratégie et Communication,Evolutionnary Trend setter / Prospective / Emissions radio.Agrégateur de réseaux / Innovation Lab BE COMExpert en pilotage de projets complexes
”
FONDATEURS
B1-AKT // AKT AS-1 // BE COM-1 LAB
Doctorats en Etymologie et Belles Lettres / Ingénierie Pédagogique,
Professeur en linguistique comparée (12 langues)
Experte en Text mining (TAL),
Extraction et Qualification lexico-syntaxique, construction du
discours et sémantique de communication.
Spécialiste en Motto Design / Company Spirit (Coca Cola,
DKNY…)
Traductrice-Interprète assermentée. Ministères / Institutions /
Consortiums
Conseil en strategie de communication politique Innovation/aglitité
Yannick LE GUERN
RESEAU INTERNATIONAL
B1-AKT //AKT AS-1//
Strategié//Innovation//Communication//Creativité//Conseil//Positionnement différenciant//Image novatrice//Idées d'excelence
DECIDONS LE FUTUR ENSEMBLE.”Notre réseau international (USA & Europe)
« Agyle Paragon Communication » vous
assure d’être à la pointe des solutions de
communication les plus innovantes.
Dirigeants d’ETI, de PME, et structures en
croissance rapide, nous apportons des
solutions de communication innovantes.
SPECIFICITE
Notre Lab propose son expertise aux entreprises, aux institutions et aux collectivités
territoriales. A partir d’un simple besoin, notre équipe donne naissance à l’idée,
offrant ses compétences à travers la conception et l’élaboration de stratégies et
campagnes de communication. Une créativité, une inspiration et un dynamisme
constant qui font de nous, un véritable déclencheur d’idées d’excellence.
Trois structures reliées et dédiées aux «
Evolutionnary Global & Agyle
Communication Solutions » :
B1-AKT // Leading Sustainable
Strategies & Paragon Communication
BE COM LAB // Innovation
Communication Lab
AKT AS-1 // Intercultural Institut for
Language & Management
Notre réseau international (USA &
Europe) « Agyle Paragon
Communication » vous assure d’être à
la pointe des solutions de
communication les plus innovantes.
Nos modules agiles de training-
accompagnement et nos living labs vous
permettent de :
Positionner stratégiquement
l’entreprise pour assurer une croissance
pérenne et vous développer à
l’international,
Porter le projet de l’entreprise,
Mettre en œuvre et créer une
communication d’influence
Créer une image et une reconnaissance
internationale, Traduire les valeurs de
l’entreprise au niveau international :
company spirit,
Impliquer les salariés et les parties
prenantes en dynamique de croissance,
Développer la pensée design stratégique
pour accroitre la profitabilité,
Piloter l’innovation de la chaine de
valeur Résoudre les questions managériales liées à la croissance
Piloter les transformations Inventer les produits et services de demain
Créer les business ecosystems
Piloter la complexité multi-projetsLier Design thinking, business & ROI
Créer une offre innovante, un positionnement
différentiant et une communication percutante
traduisant un esprit fort, une image novatrice de
votre entreprise.
Connaître et comprendre la démarche,
la méthode et les techniques de design
thinking Intégrer les apports du design thinking en fonction des objectifs
stratégiques et personnels.
Utiliser le Design Thinking comme
levier d'innovationdans les
organisations
Points forts
Alternance d’apports théoriques et
d’entraînements aux méthodes, adaptés
aux situations entrepreneuriales des
participants. De nombreux exercices et cas pratiques permettent une mise en
application directe des outils.
BE COM -1
LAB